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1、TheDevelopmentofXiaomiXiaomizfoundedinApril,2010zisamobilecompanywhichconcentratesonsmartsoftwareandelectronicproducts.ThelogoofthisbrandisMlzwhichisshortforMobileInternet.AnditalsomeansMissionImpossiblewhichstandforovercomingimpossiblechallenges.Thiscompanyaimsatlowerpriceandhighercostperformance.A
2、ndbecauseofthistarget,itsproductsareacceptedbythepublicsothatitdevelopedquickly.AfterXiaomicompanywasfounded,itreleasedMIUIsystematfirstandthenhadaboom.Nextyear;thefoundingteamdeclaredthattheywouldstepinthemobilephonemarket.OveronemonthIaterrXiaomiMobilePhoneReleaseConferencewasheldin798ArtZoneinBei
3、jingwhereMi1wasreleasedanddrewattentiontothepublic.So,afterpeoplewereadmittedtoreserveXiaomimobilephonesontheInternet,thecompanygotahugesalerapidlyinashorttime.Atthesametime,thesalewasmotivationfromthemarket.Afterit,Xiaomicompanydevelopedquickly.WhattheyreleasedwerenotonlyaseriesofXiaomiMobilePhoneb
4、utalsootherelectronicproductssuchaslaptopsandMiBands.MostoftheseproductshavewonagoodreputationforXiaomicompany.However,it,sinevitableforthecompanytobeexposedsomenegativenews.On2ndSeptember,2015ztheChairmanofQingcongMobilePhoneCompanycomplainedthatXiaomiexaggeratedintheiradvertisementwhichledtomisund
5、erstandingtopeople.ThenXiaomicompanywasfinedbecauseofthis.AsforthecultureofXiaomicompany,wecanknowthatthereisntstrictclassestodividetheemployees.Allofthemarefriends.XiaomithinkshighlyofcreativeInternetculture,avoidinglongtimemeetingstoleteveryemployeeworkinrelaxingatmosphereandexerttheircreationasmu
6、chaspossible.Xiaomibelievesthatusersaretheoriginofmotivationandthecompanydevelopsatafastspeedwiththeexpectationofeveryonesenjoyingthetechnology.Tosomeextent,it,snotfalsetosayzXiaomiisthecoolestcompany/fortheXiaomi,sfans.XiaomihaslauncheditsproductsinSingapore,India,Brazilandsoon.Anditisexpandingitsfootprintacrosstheworldtobecomeaglobalbrand.
