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1、illustratedzusedasadvertisement16primetimen.hoursonradio&TVwithlargestaudience,esp.theeveninghours17promotev.to(tryto)increasesalesofaproductbypublicisingandadvertisingit18slotn,specifictimeinabroadcastingschedule,whenacommercialmaybeshown19targetn,objective;whatoneisaimingat-targetaudiencen.20U.S.P
2、.abbr.UniqueSellingProposition;whatmakesaproductdifferentfromothersBanking9debitn.asumdeductedfromabankaccount,asforacheque-alsov.10depositaccountn.banka/conwhichinterestispaid;savingsaccountus11fillin*v.toaddwritteninformationtoadocumenttomakeitcomplete;tofilloutus12interestn.moneypaidfortheuseofmo
3、neylent-interestraten.13loann.moneylentbyabanketcandthatmustberepaidwithinterest-alsov.14overdraftn.deficitinabankaccountcausedbywithdrawingmoremoneythanispaidin15payinv.paid,paidtodepositorputmoneyintoabankaccount16payeen.persontowhommoneyispaid17paying-inslipn.smalldocumentrecordingmoneythatyoupay
4、intoabankaccount18standingordern.aninstructiontoabanktomakeregularpayments19statementn.arecordoftransactionsinabankaccount20withdrawv.-drew,-drawntotakemoneyoutofabankaccount-withdrawaln.CompanyStructure1AccountsDept.n.departmentresponsibleforadministeringacompanysfinanciala仔airs2A.G.M.uabbr.AnnualG
5、eneralMeetingofacompanysshareholders3boardofn.agroupofpeoplechosentodirectorsestablishpolicyforanddirectorcontrolacompany4chairmanun.personwhoheadsaBoardofDirectors;headofacompany;chairperson5directorn.amemberoftheboardofdirectors6executiven.personwhomanagestheaffairsofaofficeruscorporation-chiefexe
6、cutiveofficern.7headquartersn.acompanysprincipalormainofficeorcentreofcontrol8managern.personresponsibleforday-to-dayrunningofadept;executiveofficerus9managingdirectorun.seniordirectorafterthechairmanresponsibleforday-to-daydirection10MarketingDept.n.dept.responsibleforputtinggoodsonmarket,inc.packa
7、ging,advertisingetc11organisationchartn.atableorplanshowingacompanysstructuregraphically12PersonnelDept.n,departmentresponsibleforrecruitmentandwelfareofstafforemployees13presidentusn.thehighestexecutiveofficerofacompany;headofacompany14ProductionDept.n.departmentresponsibleforphysicalcreationofprod
8、uct15PurchasingDept.n,departmentresponsibleforfindingandbuyingeverythingneededbyacompany16R&DDepartmentn.departmentresponsibleforResearchandDevelopmentof(new)products17receptionn.theplacewherevisitorsandclientsreportonarrivalatacompany18SalesDepartmentn.departmentresponsibleforfindingcustomersandmak
9、ingsales19shareholdern.personwhoholdsorownssharesinorapartofacompanyorcorporation20vicepresident05n.anyofseveralexecutiveofficers,eachresponsibleforaseparatedivisionContracts1agreementn.anarrangementbetweentwoormore10hereinafteradv:inthefollowingpart(ofthisdocumentetc)11heretoadv:tothis(documentetc)
10、eg:attachedhereto12heretoforeadv:upuntilnow;untilthepresent;beforethis13inbehalfofintheinterestsof(personetc);for(personetc);onbehalfofl；K14nullandinvalid;withoutlegalforce;notbindingvoid15ontheonehandononeside-ontheotherhandontheotherside16partyn.thepersonorpersonsformingonesideofanagreement17stipu
11、latev.tospecifyasanessentialcondition-stipulationn.18termsn.conditionsorstipulations19warrantv.togiveformalassurance;toguarantee20whereasconj:itbeingthecasethat;inviewofthefactthatinintroductiontocontractsEmployment1bonusn.additionalpaygiventoemployeeasincentiveorreward2curriculumvitaeu.shortaccount
12、ofoneseducation,careeretc;CVu;resumeus;resumeus3dismissv.toremoveordischargefromemployment;tosackcolloq.;fireus4employern.personorfirmwhoemployspeople-employeen.personemployed5fireusv.colloq.todismiss6interviewv.anoralexaminationofanapplicantforajob-alsov.7makeredundantuv.made,madetodismissbecauseof
13、notbeingneeded-redundancyun.8maternityleaven.periodofabsencefromwork(forawoman)whenhavingababy9noticen.advancewarningofintentiontoresign-togiveortenderone,snoticev.10perkabbr.perquisite;somethingadditionaltoregularsalaryeg:freemeals;acar11personnel12personnelofficern.thepeoplewhoworkforafirmn.manage
14、rresponsibleforrecruitment,trainingandwelfareofpersonnel13promotionn.advancementinrankorposition-topromotev.14prospectsn.opportunityforsuccess,promotionetc15recruitn.tolookforandemploypersonnel-recruitmentn.16resignv.togiveupajob-letterofresignationn.17retirev.toleaveemployment,esp.becauseofage-reti
15、rementn.18salaryn.afixed,regularpayment,usuallymonthly,madebyemployertoemployee19staffn.thepeoplewhoworkforafirmoraparticulardepartment;employees20takeonv.took,takentoemploy;tohireImport-Export1billofladingn.listofgoodsandshippinginstructions;waybill2c.&f.abbr.cost&freight:includesshippinggoods-cust
16、omsdeclarationformn.9f.a.s.abbr.freealongsideshipincludesdeliverytoquaysidebutnotloading10f.o.b.abbr.freeonboard:includesloadingontoship11freightn.goodsbeingtransported;cargo12irrevocableadj.thatcannotbeundone;unalterable-irrevocableletterofcreditn.13letterofcreditn.aletterfromabankauthorisingaperso
17、ntodrawmoneyfromanotherbank14merchandiseH.thingsboughtandsold;commodities;wares-alsov.15packinglistn.adocumentthatissentwithgoodstoshowthattheyhavebeencheckedofsomethingeg:abuilding,caretc3claimn.anapplicationforpaymentunderaninsurancepolicy-tomakeaclaimv.4comprehensiven.ofaninsurancepolicyall-inclu
18、sive;providingcompleteprotection5consequentiallossn.alossthathappensasaconsequenceoforasaresultofanother6coverun.theprotectiongivenbyaninsurancepolicyeg:publicliabilitycover7employersliabilityn.liabilityorresponsibilityofafirmfordamagecausedtooneofitsemployees8goodsintransitn.property,merchandiseora
19、nygoodsintheprocessofbeingtransported9insurancebrokern.agentwhoarrangesinsurance;middlemanbetweeninsurer&policyholder10liabilityn.1thestateofbeingliable2anythingforwhichapersonisliable11liableadj.legallyobligedtopayfordamage,injuryetc;responsible-liabilityn.12lossn.death,injury,damageetcthatisthebas
20、isforaclaim-tolosev.13lossadjustern.apersonwhoassessestheamountofcompensationarisingfromaclaim14policyn.acontractofinsuranceeg:aproductliabilitypolicy15policyholdern.thepersontowhomaninsurancepolicyisissued16 premiumn.apayment,usuallymonthly,yearlyetc,foraninsurancepolicy17 productliabilityn.liabili
21、tyorresponsibilityofafirmfordamagecausedbyoneofitsproducts18 publicliabilityn.responsibilityofafirmfordamagecausedtoamemberofthepublic19 reinsurancen.theinsuringofariskbyoneinsurancecompanywithanother-toreinsurev.20 riskn.1chanceorpossibilityofinjury,lossetc2personorthingcausingrisk1.aw1attorneyn.1a
22、personappointedtoactfororrepresentanother2uslawyer2barristerun.alawyerwhopleadsbeforeasuperiorcourt3briefn.luinstructionstoabarrister-alsov.2uswrittenstatementoffactsforacourt4casen.statementofthefactsinatrial,esp.theargumentofoneside5contractn.aformalagreement,usuallyinwriting,betweentwoormoreparti
23、es6courtoflawn.theplacewherelawcasesarehearanddecided;court-courtroomn.7evidencen.informationpresentedtoacourttoproveorsupportapointinquestion8guiltyadj.responsibleforwrong;culpable-guiltn.notguiltyadj.9judgen.publicofficialwithauthoritytohearanddecidecasesinacourtOflaWT/sov.10juryn.agroupofpeoplech
24、osentoheartheevidenceofacaseandgiveadecision11lawsuitn.atrialatcourtbetweentwoprivateparties12lawyern.apersontrainedinlawandwhoadvisesorrepresentsothers13pleadv.1todefendalawcase2todeclareoneselftobeguiltyornotguilty-plean.14sentencen.1decisionofacourt,esp.astothepunishment2thepunishment-alsov.15sol
25、icitorn.1lxlawyeradvisingclients&briefingbarristers2uslawofficerforacityetc16suev.tostartlegalactionagainstsomeoneinacourtoflaw-lawsuitn.17sumupv.tosummarise&reviewtheevidenceofacasesaidofajudge-summingupn.18trialn.aformalexaminationofacaseinacourtoflaw-totryv.19verdictn.theformaldecisionorfindingof
26、ajudgeorjury20withoutwithoutdetrimentordamagetoalegalprejudicerightorclaimMarketing1brandn.aparticularmakeofproduct-tobrandv.-brandedadj.2consumern.thepersonwhobuysandusesaproductorservice-toconsumev.3costv.cost,costed,costedtoestimatethepriceofmakingaproduct-costingn.4developv.tocreateanewproductor
27、improveanexistingone-productdevelopmentn.5distributionn.thedeliveringofproductstoend-users,inc.advertising,storingetc6end-usern.theperson,customeretcwhoistheultimate(andsoreal)userofaproduct7imagen.theconceptorperceptionofafirmorproductheldbythegeneralpublic8labeln.smallpieceofpaper,metaletconaprodu
28、ctgivinginformationaboutit9launchv.tointroduceanewproduct,withpublicityetc-productlaunchn.10mailordern.thesellingofgoodsbypost-mail-ordercataloguen.11marketresearchn.studyofconsumersneeds&preferences,oftenforaparticularproduct12packagingu13pointofsalen.thewrappingorcontainerforaproductn.theplacewher
29、eaproductisactuallysoldtothepublic-point-of-saleadj.14productn.somethingmadetobesold;merchandiseincludesservices-toproducev.15publicrelationsn.creationandmaintenanceofagoodpublicimage-publicrelationsofficern.16registeredadj.registeredorofficiallyrecordedasatrademark-abbr.-toregisterv.17sponsorn.firm
30、supportinganorganisationinreturnforadvertisingspace-alsov.18S.W.O.T.abbr.Strength,Weaknesses,Opportunities,Threats19totalproductn.thewholeproduct,inc.name,packaging,instructions,reliability,after-salesetc20trademarkn.specialsymbol,design,wordetcusedtorepresentaproductorfirm-abbr.Meetings1A.G.M.abbr.
31、AnnualGeneralMeeting2A.O.B.abbr.AnyOtherBusinessusuallythelastitemonanagenda10conferencecalln.telephonecallbetweenthreeormorepeopleindifferentlocations11consensusn.generalagreement12decisionn.aconclusionorresolutiontodosomething-todecidev.13itemn.aseparatepointfordiscussionaslistedonanagenda14matter
32、sarisingn.itemonagendafordiscussionofwhathashappenedasaresultoflastmeeting15minutesn.awrittenrecordofeverythingsaidatameeting16proxyvoten.avotecastbyonepersonfororinplaceofanother17showofhandsn.raisedhandstoexpressanopinioninavote18unanimousadj.incompleteagreement;unitedinopinion19videoconferencen.c
33、onferenceofpeopleindifferentlocationslinkedbysatellite,TVetc20votev.toexpressopinioninagroupbyvoiceorhandetc-alson.-tocastavotev.Money1A.T.M.abbr.AutomatedTellerMachine;cashdispenserUK2banknoten:apieceofpapermoney;billus3biliusn.abanknote;apieceofpapermoney4blackmarketn.illegaltrafficinofficiallycon
34、trolledcommoditiessuchasforeigncurrency5bureaudechangeH.establishmentwherecurrenciesofdifferentcountriesmaybeexchanged6cashH.1coinsorbanknotes(notcheques);2actualmoneypaidasopposedtocredit7cashdispenseruh:automaticmachinefromwhichclientsofabankmaywithdrawmoney;ATM8cashiern.persondealingwithcashtrans
35、actionsinabank,storeetc9coinn:apieceofmetalmoney10currencyn.themoneyingeneraluseorcirculationinanycountry11debt12 exchangerate13 foreignexchange14 hardcurrency15 invest16 legaltender17 pettyCaShUKn.moneyetcowedbyonepersontoanothern,therateatwhichonecurrencycanbeexchangedforanothern:thecurrencyofothe
36、rcountriesn.currencythatwillprobablynotfallinvalueandisreadilyacceptedv.toputmoneyforprofitintobusiness,landetc-investmentn.n:currencythatcannotlegallyberefusedinpaymentofadebtn.acashfundforsmall,everydayexpenses18softcurrencyn.currencythatwillprobablyfallin19speculate20transactionPresentations1audi
37、encerapportvalueandisnotreadilyacceptedv.(risky)buyingofforeigncurrency,landetcforrapidgain-speculationn.n.a(usuallycommercial)exchange;adeal-totransactv.n.relationshipofpresenterwithaudience,esp.whengood2bodylanguagen.non-verbalcommunicationthroughfacialexpressions,bodymovementsetc3Finally.Typicalw
38、ordusedtosignalthelastofseveralpointsorsubjects4flipchartn.apadoflargepapersheetsonastandforpresentinginformation5ForexampleTypicalphraseusedtosignalanillustrationorsampleofaparticularpoint6handoutn.anything(report,sampleetc)handedorgiventopeopleatapresentation7Inconclusion.Typicalphraseusedtosignal
39、thesumminguporfinalpartofapresentation8ladies&gentlemenPolitephraseoftenusedtoaddressanaudienceofmenandwomen9markern.whiteboardmarkerapenwithabroad,felttipforwritingonwhiteboards10microphonen.electricalinstrumentthatonespeaksintoforamplificationofthevoiceetc11O.H.T.abbr.overheadtransparency;sheetoff
40、ilmwithimageforoverheadprojector12overheadprojectorn.devicethatprojectsano.h.t.ontoascreen-O.H.P.abbr.13pointern.device(rodorelectrictorchetc)forindicatingthingsonamap,screenetc14screenn.large,flat,reflectivewhitesurfaceonwhichfilms,slidesetcareprojected15signalv.tohelptheaudienceunderstandwhereonei
41、sinapresentation-signallingn.16sliden.small(usually35mm)photographictransparency-slideprojectorn.17Tostartwith.Typicalphraseusedtosignalthebeginningofaparticularsubjectortopic18Turningnowto.Typicalphraseusedtosignalachangefromonesubjectortopictoanother19visualaidsn.thingsthatonecanlookatinapresentat
42、ioneg:films,maps,chartsetc20whiteboardn.large,flat,whitesurfaceorboardonwhichtowriteordrawwithmarkersSelling1after-salesservicen.servicethatcontinuesafteraproducthasbeensoldeg:repairsetc2buyern.1anypersonwhobuysanything2apersonemployedbyafirmtobuy3clientt.apersonwhobuysservicesfromalawyer,architecto
43、rotherprofessionals4closev.tofinaliseadealorsale;tomakeasale5coldcallv.totelephoneaprospectwithoutpreviouscontact-alson.6customern.apersonwhobuysgoodsorservicesfromashoporbusiness7dealn.abusinesstransaction-alsov.dealern.8discountn.areductionintheprice;adeductionusuallyexpressedasapercentage(%)9foll
44、owupv.tocontinuetofollowpersistently;tomaintaincontacteg:afteralead10guaranteen.apromisethataproductwillberepairedorreplacedetciffaultyasov11inbulkinlargequantity,usuallyatalowerprice12leadn.usefulindicationofapossiblecustomertobefollowedup13objectionn.areasongivenbyaprospectfornotbuying-toobjectv.s
45、eeovercome14overcomev.-came,-cometoovercomeanobj-ectiontoshowanobjectionisinvalid15productn.somethingmadeandusuallyforsale-toproducev.seeservice16prospectn.apossibleorprobablecustomer;prospectivecustomer17representativen.salesrepresentativepersonwhorepresents&sellsforafirm;salesperson18retailv.tosel
46、linsmallquantities(asinashoptothepublic)-alson.seewholesale19servicen.workdoneusuallyinreturnforpayment-toservev.seeproduct20wholesalev.tosellinbulk(astoashopforresaletothepublic)-alson.seeretailBritishandAmericanFinancialTermsHerearesomeofthemaindifferencesbetweenBritishandAmericanfinancialterminology.AmericanAnnualStockholdersMeetingBylawsauthorizedcapitalstockBritishAnnual
