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1、市场营销术语英汉对照词典郭国庆高等教育出版社Ability能力Absoluteproductfailure绝对的产品失败Abstractorexecutivesummary摘要或者结语Accelerationprinciple加速原理Accessdiscrimination进入歧视Accomplish完成Accounting会计Accountingcost会计成本Acountingprofit会计利润Acknowledgmentresponse感知性反应Acquisition资产或者产权的购置，兼并Actionclose行动性结尾，鼓励性结尾Actionresearch动作研究Activeex
2、port主动出口Activelistening积极地倾听Actualproducts现实产品Adaptability应变力Adhocracy特别结构Adjourning解散Adjustment调整Administratedverticalmarketingsystem管理型垂直营销系统Administrativeprinciple管理原则Adoptioncurve使用曲线Adoptionprocess使用过程Advancedmarketing高级营销学Advantage伏萌Adverseselection逆向选择中央商业区Centrality集中性Centraliazation集权化Cents
3、-offdeals降价出售Certificates证书，执照Ceterispuribusassumption”其他条件不变”的假设Ceterispuribusdemandcurve其他因素不变的需求曲线Chamberlinmodel张伯伦模型Changeagent变革促进者Changeindemand需求变化Changeinquantitydemanded需求量变化Changeinquantitysupplied供给量变化Changeinsupply供给变化Chainratiomethod连锁比率法Channelcompetition渠道竞争Channelconflict渠道冲突Channel
4、cooperative渠道合作Channeldifferentiation渠道差异化Channellevel渠道层次Channelofdistribution分销渠道Channelpromotion渠道促销Channelsystemcompetition渠道系统竞争Chaostheory混沌理论Charge收费，费用Charismaticauthority竭尽忠诚的权力Charismaticleaders魅力型领导者Charityprinciple博爱原则CharteredMarketer特许营销师，特许市场师Cheapclearancesale底货贱卖Cheap-goodsstrategy便
5、宜货战略（低质低价）Choice选择Citymarketing城市营销Citizen-actionpublics市民行动公众Clancontrol小团体操纵Clanculture小团体文化Classicalapproach传统研究法Classifiedadvertising分类广告Clientmarket委托人市场，客户市场Closed-endquestionnaire封闭式问卷Closedset闭集Clubmarketingprograms俱乐部营销方案Coalition联合团体Coasetheorem科斯定理Cobb-Douglasproductionfunction柯布-道格拉斯生产函数
6、Cobwebmodel蛛网模型Coercivepower强制权Cognitivedissonance认知差异Cognitivetheory认识理论Cohesiveness凝聚力Collaborative协作网络Collaborativemanagement合作型管理Collectivebargaining集体协议工资Collectivitystage集体化阶段Collusion合谋Combo(combination)store康保商店Commandeconomy指令经济Commerce商业Commercialauction商业拍卖CommercialConnnunication商业传播Comm
7、ercialsources商业来源Commercialtransaction商业交易Commercialization商业化Commission佣金，委托Commissionagent佣金商Conunissionhouse佣金商店Commodity商品Commodityapproach商品研究法Commoditycombination商品组合Commoditymarket商品市场Commodityspace商品空间Commonproperty公用财产Communication沟通，传播Conununityshoppingcenter社区购物中心Companysalesforce公司销售人员Co
8、mparableworth可比较价值Comparativeadvantage比较利益Comparativemarketing比较营销Comparativestaticanalysis比较静态分析Comparisonadvertising比较广告Compatibility适配性Compensatedbudgetline补偿预算线Compensateddemandfunction补偿需求函数Compensatingvariationinincome收入补偿变量Compensation补偿，赔偿Compensationprinciples补偿原则Competitiveadvantage比较优势Com
9、petitivebenchmarking竞争性基准Competitivedepositioning竞争废位Competitivemarket竞争性市场Competitive-orientedpricing竞争导向定价Competitive-paritymethod竞争对等法Competitor竞争者，竞争对手Competitor,smarketingstrategies竞争者营销战略Complaint埋怨Complementgoods互补品Completeinformation完全信息Completeness完备性Completelyautomatedtelephonesurveys(CATS
10、)全自动电话调查Computer-aideddesign(CAD)计算机辅助设计Computer-automatedmanufacturing(CAM)计算机自动生产Computer-aidedtelephoneinterviewing电脑辅助电话访问Concave凹Concavefunction凹函数Concavepreference凹偏好Concentratedmarketing集中营销Concentricdiversification同心多角化Conceptdevelopment观念进展Concepttesting观念试验Conditionforefficiencyinexchange交
11、换的最优条件Conditionforefficiencyinproduction生产的最优条件Confrontation对话Confrontationmeeting碰头会Confusedpositioning模糊定位，定位混乱Conglomerate联合企业Consistence一致性Consortia企业联合Constantcostindustry成本不变产业Constantreturnstoscale规模报酬不变Constancyofpurpose永久性目标Constraints约束Consumeradoptionprocess消费者使用过程Consumerbudget消费者预算Consu
12、merbuyingbehavior消费者购买行为Consumerchoice消费者选择Consumercooperative消费合作社Consumercredit消费者信贷Consumerdemand消费者需求Consumerequilibrium消费者均衡Consumerloyalty消费者忠诚Consumermarket消费者市场Consumeroptimization消费者优化Consumerpreference消费者偏好Consumerprivacy消费者隐私Consumerproducts消费品Consumerpromotion消费者促销Consumerresearch消费者研究Co
13、nsumerrights消费者权利Consumerspending消费者支出Consumersurplus消费者剩余Consumertest消费者测验Consumertheory消费者理论Consumer,sexpectations消费者期望，消费者预期Consumer,sexpenditure消费者支出Consumer,sorganization消费者组织Consumer,srisk消费者的风险Consumer*ssurplus消费者剩余Consumerism消费者主义Consumer-orientedmarketing消费者导向的营销Consumption消费Consumptionbund
14、le消费束Consumptioncombination消费组合Consumptionpioneers消费前卫，消费先锋Consumptionpossibilitycurve消费可能曲线Consumptionpossibilityfrontier消费可能性前沿Consumptionset消费集Consumptionspace消费空间Containerization集装箱化Contests竞赛Contingencyapproach权变理论Contingencyplan应变计划Continuity连续性Continuousfunction连续函数Continuousprocessproduction
15、连续加工生产Contractcarrier合同运输业Contractchain合同连锁，契约连锁Contractcurve契约曲线Contractmanufacturing合约制造Contractmarket合同市场Contractprice合约价格Contractsales订约销售ContractualJointventure契约型联合经营，合作经营Contractualservice订约服务，承包劳务Contractualverticalmarketingsystem契约型垂直营销系统Controllablevariables可操纵的变数Convenience便利性Convenienceg
16、oods便利品Convenienceproducts便利品Conveniencestore方便商店Conventionalsupermarket传统的超级市场Conversionalmarketing改变营销Convex凸Convexpreference凸偏好Convexset凸集“Cooling-off”law“冷却”律Cooperativeadvertising合作广告Cooperativeadvertisingallowance合作广告津贴Cooperativemanagement合作经营Cooperativemarketing合作营销Cooperativeshop合作商店Coopera
17、tivesociety合作社，产业合作社，消费合作Cooperativestore合作商店Cooperativewholesalemarket合作批发市场Copyright版权，著作权Corebeliefs要紧信念，关键信念Coreproduct核心产品Corporatesocialperformance公司社会表现Corporatesocialresponsibility公司社会责任Corporatesocialresponsiveness公司社会反应Corporateverticalmarketingsystem法人型垂直营销系统Corporateimageadvertising企业形象广
18、告Corporatemarketingethicspolicies企业营销伦理政策，企业营销道德规范CorporateWebsite企业网址Corporation公司Correlationanalysis有关分析Cost成本Costbenefitanalysis成本收益分析Costfunction成本函数Costminimization成本极小化Cost-orientedpricing成本导向定价Cost-pluspricing成本加成定价Countermarketing反营销Countertrade对等贸易Contextualdimension关联性维度Coupons奖券，优惠券Courno
19、tequilihrium古诺均衡Cournotmodel古诺模型Crafttechnology技艺性技术Creativeconcept创新观念Creativedepartment制造性部门Criticalincident关键事件Cross-priceelasticity交叉价格弹性Cross-selling交叉销售Culturalenvironment文化环境Culturalfactors文化因素Culturalpollution文化污染Culturalshift文化变迁Culturalvalues文化价值Culture文化Culturestrength文化强度Cumulativequanti
20、tydiscount累计数量折扣Currentassets流淌资产Currentliabilities流淌负债Customercomplaint客户埋怨Customerdatabase客户数据库Customerequity顾客权益Customerlifetimevalue客户终生价值Customermanagement客户管理Customerneeds客户需要Customerorientedapproach客户导向法Customerperceivedvalue客户感知价值Customerproblemanalysis客户问题分析Customerrelationship客户关系Customerr
21、elationshipmanagement客户关系管理Customersatisfaction客户满意，客户满意度Customerservice客户服务Customershare客户份额，客户占有率Customersurvey客户调查Customervalue客户价值，顾客价值Customervaluedeliverynetwork顾客价值传递网络Customer-centeredmarketingstrategy以客户为中心的营销战略Customer-drivenmarketingstrategy客户驱动的营销战略，客户导向的营销战略Customerization客户化，客户自己设计订购的产
22、品Customer-segmentpricing顾客细分定价Customizaion定制，客户定制Customizedmarketing定制营销DDatacollection数据收集Dataconfidentiality数据保密Dataminingtechniques数据挖掘技术Dataresearch数据研究Datawarehouse数据仓库Dead-weightsloss重负缺失Dealer经销商Dealersalescontests经销商销售竞赛Dealertest中间商试验Decentralization分权Deceptiveadvertisements欺骗性广告Deceptivepr
23、actice欺骗行为Deceptivepricing欺骗定价Decider决定者Decision决策Decisionapproach决策法Decisionmaker决策人Decision-makingapproach决策研究法Decision-makingprocess决策程序Decision-makingunit决策单位Decisionpremise决策前提Decliningmarkets衰退市场Declinestageofproductlifecycle产品生命周期衰落期Decoding解码Decreasingcostindustry成本递减产业Decreasingreturnstosca
24、le规模报酬递减Deduction演绎法Defectrate缺陷率Defenderstrategy防御型战略Defensivenew-productdevelopmentstrategy防御性新产品开发战略Defensivepositioning防御性定位Deliverytime交付时间Delayedquotationpricing推迟报价定价Demand需求Demandanalysis需求分析Demandcharacteristics需求特征Demandcurve需求曲线Demandelasticity需求弹性Demandforecast需求预测Demandfunction需求函数Deman
25、dmanagement需求管理Demand-orientedpricing需求导向定价Demandprice需求价格Demandschedule需求表Demarketing减少营销Democracymanagement民主管理Demographicenvironment人口环境Demographicmarket人口市场Demographicsegmentation人口细分Demonstrations展示、表演Departmentstore百货商店Departmentalization部门化Dependability可靠性Depreciation折旧Deregulation放松管制Derivat
26、ive导数Deriveddemand衍生需求Descriptiveresearch描述性研究Designdecisions设计决策Desiredpercentagemark-uponretail预期零售利润率Desiredpercentagereturn预期回报率Determinantattributes关键属性Determinants决定因素Developmentalmarketing开发营销Dialecticalinquirymethods辩证探求法Differenceequation差分方程Differentresponses差别反应Differentialequation微分方程Dif
27、ferentialratesystem差别报酬系统Differentiateddefenderstrategy差异化防御战略Differentiatedgood差异商品Differentiatedmarketing差异化营销Differentiatedoligoply差异寡头Differentiationovertime不一致时间的差异Differentiationstrategy差异化战略Differentiation差异化Differentiationstrategy差别化战略Diffusionofinnovationtheory创新扩散理论Dimension维度，因素Dimensions
28、ofquality质量维度Dminishingmarginalsubstitution边际替代率递减Diminishingmarginalreturn收益递减Diminishingmarginalutility边际效用递减Directapproach直接法Directcostingprofitabilityanalysis直接成本盈利性分析Directexport直接出口Directforeigninvestment直接对外投资Directinterlock直接交叉Directinvestment直接投资Directleasing直接租赁Directmail直接邮件Directmailadve
29、rtising直邮广告Directmailselling直接邮售Directmarketingchannel直接营销通路Directproductprofitability(DPP)直接产品盈利性/利润率Directpurchasing直接购买Directresponsepromotion直接反应促销Directsales直接销售Directsalesforce直接销售人员Directselling直接推销Directservices直接服务Directshipment直接装运Directtaxes直接税Directtransaction直接交易Discount折扣Discountchain折
30、扣连锁Discount/premiumpricepolicies折扣/溢价策略Discountrate贴现率，折扣率Discountretailing折扣零售业Discountstore廉价商店(或者折扣商店)Discretionarybuyingpower可随意支配的购买力Discretionaryfunds自主资金Discriminateanalysis差异分析法Discriminatoryadjustments歧视价格调整Discriminatorypricingadjustments歧视定价调整Diseconomiesofscale规模不经济Disequilibrium非均衡Disin
31、termediation非居间化Disjunctivemodel分离模型Displayallowance陈列补贴，展示补助Displayspace陈列空间Disposableincome可支配收入Dissatisfiedconsumers不满意的消费者Dissonance-attributionhierarchy不与谐-归属层次结构Distinctivecompetencies特殊能力Distributioncentre分销中心，流通中心Distributionchannel分销渠道，流通渠道Distributionchanneldesigns分销渠道设计Distributionchannel
32、objectives分销渠道的目标Distributioncost分销成本，流通成本Distributioncostanalysis分销成本分析Distributiondecisions分销决策Distributionpolicies分销策略，分销政策Distributionmix分销组合Distributiontheoryofmarginalproductivity边际生产率分配论Distributor/store(privateIables)brands分销商/私有品牌Distributors分销商Divergence趋异Diversification多元化，多角化，多样化Diversif
33、iedcompany多角化经营公司Diversifiedmarketing多角化营销Diversifiedretailing多角化经营的零售业Diversity多样性，差异性Diveststrategy放弃战略Divestmentorliquidation收回投资或者清算Divisibility可分割性Divisionoflabor劳动分工Divisionalform事业部模式Dividend红利Dogs瘦狗类Domain领域Domicilemarketing住所营销Domestictargetmarketingstrategies国内目标营销战略Donormarkets捐赠人市场Doorto
34、-doorretailing上门推销零售Downwardmobility降职流淌Droppingproducts放弃产品Drycleaning干洗Dual/twochanneldistributionsystems双重分销系统Dual-coreapproach二元核心模式Duality对偶Dumping倾销Duoupoly双头垄断，双寡Duplication（媒体）重复DuPont杜邦公司Durability耐用性Durablegds耐用品Dynamicanalysis动态分析Dynamicengagement动态融合Dynamicmodels动态模型Dynamicnetwork动态网络Dyn
35、amicpricing动态定价EE-auctions网络拍卖Ebay电子海湾公司Earlyadopters早期使用者Earlymajority早期多数Earningspershare每股收益E-business电子企业Ecologicalimperativeconcept生态强制观念E-commerce电子商务Economicagents经济行为者Economiccommunity经济共同体Economicconditions经济条件，经济形势，经济环境Economiccost经济成本Economiccriteria经济标准Economicefficiency经济效率Economicenvir
36、onment经济环境Economicgoods经济物品Economicman经济人Economicmode经济模型Economicorderquantity(EOO)经济订货数量Economicpower经济权Economicprofit经济利润Economicregionofproduction生产的经济区域Economicregulation经济调节Economicrent经济租金Economicrisks经济风险Economicsituation经济形势Economics经济学Economiesofscale规模经济Economizingbehavior节约行为Economy经济Econ
37、omyofscale规模经济Edgeworthboxdiagram埃奇沃思图Edgeworthcontractcurve埃奇沃思契约线Edgeworthmodel埃奇沃思模型Educationservices教育服务Effectiveness有效性Efficiency效率Efficiencyparameter效率参数Elaborationstage精细阶段Elasticdemand弹性需求Elasticityofdemand需求弹性Elasticityofsubstitution代替弹性Electrolux伊莱克斯EIectronicdata-processing(EDP)电子数据处理E-ma
38、il电子邮件E-marketing电子营销Embargo禁运Emergencygoods急需品，应急品EmersonElectric爱默生电气Emotionalappeals情感诉求Empathy移情作用Empiricalevidence经验性实例，经验证据Employee-orientedstyle员工导向型风格Empowerment授权Encoding解码Enduse最终使用Enduser最终用户Endogenousvariable内生变量End-usercomputing终端用户计算系统Endorsementexecutionstyle背书方式Endowment禀赋Endowmentof
39、resources资源禀赋Engineering工程设计Engelcurve恩格尔曲线Engle,sLaws恩格尔法则Enlightenedmarketing开明营销，启迪营销Entrepreneur企业家Entrepreneurship企业家精神Entrepreneurialstage创业阶段Entrepreneurialstrategy企业家战略Entrybarriers进入壁垒Entry/exitdecision进出决策Entrystrategies进入战略Environmentalfactors环境因素Environmentalmanagementperspective环境管理视角En
40、vironmentalism环境保护主义，环境论Environmentalscanning环境扫描，环境分析Environmentalstrategy环境战略Envolopecurve包络线E-procurement电子化采购，电子采购Equilibrium均衡，平衡EquilibriumCondition均衡条件Equilibriumprice均衡价格Equilibriumquantity均衡产量Equity净资产Equitytheory公平理论Equivalentvariationinincome收入等价变量Equalization平衡Escalatingcommitment顽固认同Esp
41、ousedvalue信仰价值Establishment机构Esteemneeds尊重需要E-tailers网上零售商，网络零售商，电子零售商Ethicissues伦理问题，道德问题Ethicombudsperson伦理巡视官Ethicalaudit伦理审计Ethniccomposition种族构成Ethics道德，伦理Ethicsofmarketing营销伦理，营销道德Ethnocentricmanager种族主义的管理者Ethnographicresearch民族学研究，人种研究EuropeanCommunity欧共体Evaluation估价，评价Evaluationandrewardsys
42、tems评估与奖励体系Evaluationandselectionofsupplier评估与选择供应商Evaluationofalternatives评估替代方案，评价各类选择Evaluationofbrands品牌评估Eventsponsorship事件赞助Everydaylowpricing(EDLP)每日低价策略Evidencemanagement证据管理Evokedset引发的组合Evolutionofmarket市场演变Excess-capacitytheorem过度生产能力定理Excessivemarkups过分涨价，过度加成Excesssupply过度供给Exchange交换，交
43、易所Exchangecontractcurve交换契约曲线Exchangeefficiency交换效率Exclusion排斥性，排他性Exclusionprinciple排他性原则Exclusiveassortment独家货色Exclusivedealing独家交易Exclusivedistribution独家分配Exclusiveoutletselling独家渠道推销Exclusiveterritories独家推销区域Executivesummary执行摘要Exhibitionmedia展示广告媒体Existence存在性Existenceofgeneralequilibrium总体均衡的存
44、在性Existingmarket现有市场Exitbarriers退出壁垒Exogenousvariables外生变量Expansionpath扩张途径Expectancytheory期望理论Expectationmeasures预期测度Expectationsofcustomers顾客期望Expectations-performancetheory预期一性能理论，期望一绩效理论Expectedunitsales估计产量Expectedutility期望效用Expectedvalue期望价值Expensebudget支出预算Expensecenter费用中心Expensereport费用报告Ex
45、perience经验Experiencecurve经验曲线Experimentedmethod实验法Experientialmarketing体验营销，体验式营销Experientialsources经验来源，体验来源Experimentalresearch实验性研究，实验调研Expertchannel专家渠道Expertopinion专家意见法Expertpower专长权Explicitcost显性成本Exploratoryresearch探测性研究Exponentialsmoothing指数平滑法Exportagents出口代理（商）Exportdepartment出口部，外销部Exportjobbers出口批发商Exportmanagementcompany出口管理公司Exportmerchants出口贸易商Exporting出口Export-importagentmiddlemen进出口代理中间商Extendedusestrategy扩大使用战略Extendingvolumegrowth扩大市场份额Extensiveorder大批定货Extensiveproblemsolving广泛地解决问题Externaladaptation外部习惯性Externalaudit外部审
