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1、2023年bee中级阅读试题答案大全为了便利同学们的BEC商务英语学习，为大家准备了20xx年BEC中级阅读理解模拟题及答案，供大家阅读参考，盼望以下内容能够为同学们的BEC商务英语考试供应帮助。更多有关BEC商务英语考试的内容，尽在！20xx年bee中级阅读试题答案大全BEC中级阅读理解模拟题11 SunToursrunsariskbysellingsimilarholidaystocustomersindifferentincomebrackets.2 Itisworthofferingholidaysatadiscounttoincreasethenumberofbookings.3 S
2、unToursneedstoreflectonitsmarketingmethodsifitwantstoboostrepeatcustom.4 Itwouldbeagoodideatosellholidaystolocationswhichotherpromotershaveignored.5 SunTourshasbeendisadvantagedbyitsapproachinthepast.6 Incertainlocations,SunToursmaybeabletonegotiatemorefavourablecontracts.7 Thereisanalternativetodis
3、countholidaysthatwouldbemoresatisfactoryforSunTourscustomers.FourmarketexpertsofferadvicetoSunTours,themiddle-markettouroperatorARobertWorthMarketingtoawideraudiencecouldleadtomorepeoplebuyingdirectfromSunToursratherthangoingthroughtravelagents,andtheconsequentreductioninagentscommissionsmightboostc
4、ompanyprofits.Towardstheendoftheseason,reducingthecostofholidayswouldattractlast-minutecustomers,thusavoidinganypossiblelossonunfilledaccommodationandflights.ThecompanycouldalsoincreaseprofitsbysellingmorespecialisedholidayshereinBritain,perhapsbyofferingbreaksathistoricsitesandcoastaldestinations.8
5、 StevenWorrelWhetheritsworthdiscountingsurplusholidaysisanarguablepoint,asitnotonlycutsintoprofits,butalsoresultsinbudget-consciousholidaymakersbeingputnexttoSunToursmoreaffluentcustomers,thusdamagingthebrand.Itmayseemattractiveatfirstbecauseoftightmargins,butSunToursshouldthinktwicebeforetakingupth
6、isoption.Currently,SunToursisplanningtosellhigher-marginholidaystopreviouslyunmarketeddestinationsforwhichdemandisgreaterthansupply.Itislikelythataccommodationprovidersintheseemergingholidaydestinationswillbemoreflexiblewhenitcomestosettingterms.Thefirmshouldgoaheadwiththispolicy.CUrsulaCapalboGoodr
7、iskmanagementandhighersalescanguaranteehigherprofits.AlthoughSunTourshasalwaysbeenaversetoplanning,thecompanywouldinfactbenefitfromariskmodelthatforecaststheimpactofdiscountingoncashflowandprofitabilitythroughouttheyear.SunTourswouldthenbeabletochangedirectionwhenthingsgowrong,astheyinevitablydofrom
8、timetotime.Diversificationcanincreaseratherthanspreadrisk,socautionisneededasthecompanyentersregionswherefacilitiesfortouristsarenotyetfullydeveloped.Targetingcustomersnearingretirementage,whosedisposableincomeandleisuretimeareincreasing,wouldbeideal.DGillianWilmotSunToursknowsthatgoodrelationshipsw
9、ithcustomersisthekeytosuccessinthetravelbusiness.Withthisinmind,thecompanyshouldconsiderthatbrochuremailings,unlikeelectroniccommunications,canattractcustomersandmaximiseyear-roundopportunity.Theyencouragesummertouriststotakeanotherbreakandcanevenbeusedtosendathank-youlettertoreturningcustomers.Sell
10、ingholidaysatareducedpriceisdefinitelynotasensibleoption.Abetterchoicewouldbevalue-addedpromotionswhichcanimproveprofitabilityandbuildonSunTourscustomersdesireforhigh-qualityservice.四个专家分别对一个度假公司的开展给出了自己的看法。怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。题目信息稍稍有些隐晦。话说这个BEC阅读的第一局部，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。第一题
11、，通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的，而且不是特殊的对应。答案是B段开头的一段话。说该不该将多余的假期打折，是一个有争议的点。这样会导致一些留意预算的人被放在了SUnToUk的一些更富有的客户旁边，从而将品牌给毁了。留意预算的(budget-conscious)和更富有的(moreaffluentCUStomerS)是两种不同的收入人群，也就是differentincomebrackets,damagingthebrand,毁坏了品牌，言下之意，这么做是有风险的,即runsarisk。其次题，说值得供应打折假期来增加预定的数量。答案是A段的这么一句：Towa
12、rdstheendoftheseason,reducingthecostofholidayswouldattractlast-minutecustomers,thusavoidinganypossiblelossonunfilledaccommodationandflightso削减假日的开销可以吸引最终的客户，从而幸免空余的住宿和飞行带来的损失。Unfilledaccommodation,没有被预定的住宿，对应于题目中的booking。第三题，假如想要增加回头客，SUnToUrS须要反思它的市场策略。答案在D段，须要提炼:thecompanyshouldconsiderthatbrochur
13、emailingSoTheyencouragesummertouriststotakeanotherbreakandcanevenbeusedtosendathank-youlettertoreturningCUStOmerS.先说公司应当考虑邮寄传播册，接着说他们可以鼓舞暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。后面的句子整个说的就是如何boostrepeatcustomer,前面的considerbrochuremailings是具体说明如何思索市场策略(reflectonmarketingmethods)第四题，说卖其他开发者忽视的地方的假期将会是一个不错的点子。答案是B段
14、的这么一句：SunToursisplanningtosellhigher-marginholidaystopreviouslyunmarketeddestinationsforwhichdemandisgreaterthansupplyo准备出售从前没被开发的地方的更高利润的假期,在那里供不应求。Unmarketeddestination也就是Otherpromotershaveignoredo在供不应求的地方做生意，但是是agoodideaoBEC中级阅读理解模拟题2Getbetteratkeyboarding0Thereisasimplewaytoworkmoreefficiently:i
15、mproveyourkeyboard00skillsbylearningtotouchkeyboardthem.Ifyouareoneofthevastmajority34 ofsomepeoplewhokeyboardwithtwoorfourfingers,youmaybelievethat35 youarereasonablyefficient.Buttheaveragepersonseldomachievesmore36 thantwelvewordsbyaminutewhenusingthismethod,whiletouchkeyboarding37 canachieveupto1
16、20words,ifenablingyoutoworkalmostasquickly38 asyoucanthink.Whateverpositionyouholdinyourcompany,youare39 probablygivenresponsibleforansweringemailsorgeneratingdocuments,andit40 isquitelikelythatyouspendtoomuchtimedoingthis.Stopandconsiderhow41 farmuchmoreyoucoulddoinadayasaresultoftouchkeyboarding.Y
17、ouwould42 beabletocreatesuchadocumentfasterthanyoucanwriteandas43 quicklyasyoucanthinkandfreeuptimetobemorethancreative.Moreover;44 youwouldsaveupthecostofafull-timesecretary,andnolongerhaveto45waitforyourdocumentstobecreatedandeitherthenhavetoreturnthemforcorrection.Getbetteratkeyboarding，keyboardi
18、ng是键盘输入的意思。文章是在讲怎么提高键盘输入的效率。34题,thevastmajorityofpeople,一大局部人，SOme插进来是多余的，意思重复35题，正确的36题，一分钟十二个字，正确的表述是tweh/ewordsaminute,介词by是多余的37题，分词作伴随状语，干脆用enabing,if是多余的，而且这里也没有假如的意思38题，正确的39题，beresponsiblefor固定搭配，假如要用given,后面得用responsibilityo去掉given40题，正确的41题，considerhowmuchmoreyoucoulddoinaday,考虑你一天可以多干多少事。
19、HOWfar是形容有多远，在这里意思不对，用法也不对。42题，createadocument,缔造一个文档，整个句子的意思是缔造一个文档的速度比你自己写还要快。没有特殊指代某一个文档的意思，去掉sucho43题，morecreative,更有缔造性了，morethan是不仅仅是的意思，后面一般接名词而不是形容词，所以去掉than。44题，SaVe在这里表示节约本钱的意思，及物动词，不用UP45题，either一般是用在句末，而且这里没有表示“也。的意思，有then就够了。所以去掉either。BEC中级阅读理解模拟题3ConsumerBehaviour0Theconsumeristhefocu
20、sofallretailbusinessanditisimportanttoappreciatehow00consumersareinfluencedintheirbuyingdecisions.Mostofconsumers,beforemakinga34purchase,gatherinformationandevaluatewiththealternatives,buttheextenttowhich35 theylookforinformationdependsonthetypeofpurchase.Forexample,inthecaseof36 routinegrocerypurc
21、hasesmostconsumersrespondtoautomatically.However,for37 purchaseswheretheriskofmakingthewrongdecisionisgreater;likebuyinganew38 car,sothesearchforinformationismoreimportant.Thedecisiontopurchaseisnevera39 singledecisionbutanumberoftheseseparatedecisions,andatanytimeduringthis40 process,consumerscanch
22、angetheirmindsaboutandchooseanalternativeroute.For41 example,althoughaconsumermayhavedecidedwheretobuyaproductonlytorealise42 atthelastmomentthatthisis,infact,havingthewrongchoice.Thepriceinthestoremay43 betoohighorthestaffunhelpful.Ontheotherhand,alackofqueues,favourablecredit44 facilitiesandeffici
23、entstaffallleadtoatoopositiveimpression,soretailersshould45rememberhowdifficultiesintheseareasthatcanaffectasaleorevenloseacustomerpermanently.ConsumerBehaviour，消费者行为。文章分析了一些影响消费者行为的因素。34题，evaluate是及物动词，后面干脆接宾语。evaluatethealternatives,评估替代的选择。with多余。35题，正确的36题，假如是respondto,后面应当要接宾语，而这里的respondto后面的是
24、副词，所以干脆用respond表示反响，to是多余的。37题，正确的38题，这里并没有因果关系。完整的句子是这样的：forpurchaseswheretheriskofmakingthewrongdecisionisgreatec(so)thesearchforinformationismoreimportant.意思风险越大，收集信息越重要。So是多余的。39题,SeParatedeCiSiOn是和前面的SingIedeCiSiOn相对应说的，并没有特殊指代，所以代词these在这里是多余的。40题,changetheirminds,变更他们的留意，about多余。41题，这个句子并没有转折
25、的意思，完整的是aconsumermayhavedecidedwheretobuyaproductonlytorealizeatthelastmomentthatthisisthewrongdecisiono连词although是多余的。42题，从上面的完整句子可以看出，已经有了谓语is,having是多余的。43题，正确的。44题，too是副词，后面不能跟着来修饰名词，只能是toopositiveo而从这里的句子的意思来看，是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。45题，that引导从句。而这个句子主谓宾很齐全，that前面是主语,affect是谓语，后面是宾语，
26、不是从句，所以that多余。BEC中级阅读理解模拟题4PromiseofJobswithTelephoneBankingCentreAn80-milliontelephonebankingcentreistoopeninScotland,withthecreationofabout500newjobs.GrandUnionGroup,whichownstheDundeeandWesternBank,saidtodayithopestohavethe(19)fullyoperationalbynextAugust.ItwillbebasedatthenewCaledonianIndustrial
27、EstatecurrentlybeingbuiltnearEdinburgh.Thecentreisbeing(20)throughajointpartnership(21)globaltelecommunicationsfirmConceptandcustomercarespecialistsBusinesslink.SaraGrimaldi,chiefexecutiveoftheDundeeandWesternBank,saidzImdelightedWewillbeworkingin(22)withConceptandBusinesslinkandImconfidentwewill(23
28、)fromtheirconsiderableexperience.Thenewcentrewillmake(24)useofinnovativebusinessprocedureswhichwill(25)toanimprovedserviceandexperienceforourvaluedcustomers.CallumMartin,presidentofglobalaccountsforGrandUnionGroup,addedthathewasverypleasedhiscompanywillplayakeyroleinsuchanimportantdevelopmentemployi
29、ngstate-of-the-arttechnology.Thelocalcouncilsaidnewjobswere(26)oftheeffortsmadeto(27)investmenttotheregion.CouncilleaderHughMacArthursaid,ItsgoodnewsforGrandUnion,butitwillalso(28)ustopromoteEdinburghtocompaniesconsideringa(29)toScotland.Thecouncilwillcontinuetoworkhardtoensurethattodays(30)isjustth
30、elatest(31)inourattempttocreatehighqualityjobsinthearea.ScotlandhasbecomeaEuropeanleaderintermsoftelephonebankingcentresandhas(32)itselfanexcellentreputation.Thecallcentresectorasawholeemploysmorethan28,000peopleatmorethan170sitesinScotland.Takingthisinto(33),itseemslikelythatthisnewcentrewillbeanot
31、hersuccessstory.19 .AfacilityBplantCfunctionDsituation20 .AassistedBinvestedCfundedDpaid21 .AconsistingBengagingCcontainingDinvolving22 .AventureBteamworkCenterpriseDcollaboration23 .AbenefitBimproveCgrowDadvance24 .AinclusiveBuniformCextensiveDuniversal25 .AhelpBcontributeCprovideDcombine26 .Afacts
32、BreasonsCdataDevidence27 .AacquireBgainCattractDwin28 .AnecessitateBeaseCSupportDenable29 .AreorganisationBreassignmentCrelocationDreplacement30 .AannouncementBpublicationCnoticeDacknowledgement31 .AmethodBstepCpointDaction32 .AachievedBtakenCdrawnDearned33 .AmindBregardCaccountDnote这篇文章主要讲的是一个大型的电话
33、银行中心可能带来的就业前景。19题，首先解除C、D,因为此处应当填入一个动词，用来指代即将于下个八月完全运作的telephonebankingcentreoPIant是指（工业用的）大型机器、设备，所以此处应当选择facility,设施。20题，指这个centre是让两个公司联合赞助的。assist后接with,invest后接in,Paid意思不对，不是一般付款而是供应资金，所以是fund。21题，此处的动词是用来说明这个联合赞助所涉及到的两方。consist后须要of,engage意思不对，contain一般用来表示整体包含某个局部，这个空格前后并不是包含关系。involve,涉及到，用法
34、对意思也对。34 题,incollaborationwith固定用法,合作35 题，benifitfrom从。中获益。24题和25题，这个句子翻译过来就是新中心将广泛利用创新型商业程序。这种程序有利于对我们珍贵的客户供应改良的效劳和经验。理解句子含义，不难选出答案。26和27题，作为一个整体进展考虑。吸引了投资所以增加了就业时机。26题，B、C首先可以解除，这个空的意思是新的工作是吸引投资所做努力的证明，从意思上讲，应选evidenceo27题，attractinvestment吸引投资，是商英里特殊地道的表达。其他几个从汉语意思上貌似都说的通，但不是地道的英语表达。28题，enableto使
35、某人能够。29题，relocation变更位置，办公室搬迁。意思是促使我们将爱丁堡推销给考虑在苏格兰重置办公室的公司。30题，这个题目要想填对须要费一番心思，从整体上看这个空。整篇文章讲的是一个电话银行中心要开在苏格兰了。这个消息一经宣布,引发了各方的揣测，觉得可以缔造就业时机，带动当地经济的开展。而这一段整个就是当地议会的表态，这一空的前面就是议会官员说的话。所以30空和31空是最终的总结，说今日的宣布就是最近的为了缔造高质量工作所接受的举措。理解了意思,30空填announcement,31题填Stepo32题，为自己挣一个好的名声。用earn,固定用法。33题，takeintoaccount,固定用法，考虑到20x年bee中级阅读试题答案大全
