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1、MuseumvisitssurgeinpopularitythissummerByBiNanUpdated:2023-09-0614:13AcutepotteryisseenattheDatongMuseuminShanxiprovince,Aug20,2023.Photo/VCGDuringthesummerholiday,visitingmuseumshasemergedasanewtrend,withseveralrenownedmuseumsbeingdubbedas,must-visitdestinationsbynetizens.Touristswereseenqueuingfor
2、longhoursinfrontofmuseumsandobtainingentranceticketsbecamemorechallenging.Accordingtomediareports,theHenanMuseumreceivedmorethan12,000visitorsthissummer,nearlydoublethatofthesameperiodin2019.TheHangzhouMuseumrecorded12,800visitorsonJuly16,settinganewdailyattendancerecord.SunMingli,thecuratoroftheSuz
3、houMuseum,saidbookingsformuseumvisitsweresnappedupwithinhours.Toaccommodatetheincreasingnumberofvisitors,themuseumextendeditsopeninghoursto9pm.DirectorsoftheShandongMuseumandtheNanjingMuseumalsoreportedheightenedenthusiasmamongtouriststhissummer.TheShandongMuseumhasassignedcorestaffmemberstorotatein
4、introducingexhibitsdaily,whiletheyhavealsosetupacurator,sdayonTuesdays,onwhichdaymuseumheadspersonallyguidevisitors.Inresponsetothegrowingdemand,46museumsinBeijingcanceledtheircustomaryMondayclosuresandremainedopendailyuntilAugust31.Factorscontributingtothe,museumfever,AccordingtoXinhuaNewsAgency,th
5、esurgeinnmuseumfevercanbeattributedtovariousfactors,includingthepublic,sincreasingenthusiasmfortraditionalChineseculture,theflourishingmarketforyoutheducationaltoursandsummercamps,aswellasthecontinuousinnovationofmuseums.1.inLiugen,thedirectoroftheInstituteofArchaeologyatZhejiangUniversity,saidthemu
6、seumcrazereflectsaprofoundconnectionbetweenthepublicandtraditionalculture.Astheeconomyandsocietyprogress,morepeopleseekadeeperunderstandingofChinasrichculturalheritageandhistory.Summercamps,familytripsandeducationaltourshavebeentheprimaryformsoftourismthissummer,withmuseumvisitsbecomingamust-doactiv
7、ityfortravelers.DongBaohou,thedeputydirectoroftheLiaoningProvincialMuseum,saidover30percentofvisitorswerechildren,somevisitingwiththeirfamilies,whileotherscameaspartofschoolgroups.MaXiaolin,thecuratorofHenanMuseum,highlightedthatmuseumshavebeenconductingextensiveresearchonculturalrelics,makingthemmo
8、rerelatableandappealingtothepublicbyintegratingmodernfashiontrends.Besides,theapplicationofnewtechnologieshasmadeculturalrelicsmoreaccessible.Forinstance,3Dprojectiontechnologybreatheslifeintostaticexhibits,enablingthemtocomealivebeforevisitors1eyes.ARintelligentnavigationglassesofferauniqueexperien
9、cebyallowingindividualstoappreciaterelicsthroughvoicecommandsandvisualrecognition.Additionally,anadvancedintelligentlightingsystemoptimallyshowcasesrelics,adaptingitsilluminationtothedistinctcharacteristicsofeachexhibit.,Check-in,-styleexhibitionviewingAmidthemuseumfever11,sometouristsprioritizetaki
10、ngphotosandsharingthemonsocialmediatodemonstratetheirpresenceratherthanappreciatingtheexhibitsthemselves.Instancesofvisitorsprioritizingphotoopportunitiesoverexhibitappreciationhaveoccurred,oftencausinginconveniencetoothermuseumgoersand,insomecases,damagetoexhibits.AccordingtoareportfromChinaYouthDa
11、ily,anincidentoccurredinNanningcitywhenayoungwomantappedafellowmuseumgoerontheshoulderandrequestedthatshestepaside.Thereasonforthisrequestwasthattheyoungwomanandherfriendswishedtotakephotosinfrontofapainting.Theyproceededtotaketurns,withsomeofthemchangingoutfitsandadoptingvariousposesfortheirphotosh
12、oot.Thismonopolizationofthespaceresultedinextendedwaitingtimesforotherswhoalsowishedtoviewthepainting.Someindividualshavecauseddamagetoexhibitsduringtheirphotoshoots,usaidLuoJie,astudentfromGuangxiUniversity.Theydisregardedthe,Notouching*signsandleanondelicateitems,resultinginsignificantdamageandeve
13、ntearingsomeexhibitsapart.,YangHong,anassociateprofessorattheCommunicationUniversityofChina,saidtwofactorscontributetothephenomenonof,check-in,-styleexhibitionviewing.First,thedesiretogeneratecontentforsocialmediahasledpeopletofocusonvisuallyappealingscenesforquickphotoopportunities.Second,society,s
14、increasingrelianceonimageshasledtoadiminishedfocusonthecontentandsocialsignificanceofexhibits.Intheageofprevalentsocialmedia,garneringonlineattentionhasbecometheprimaryobjectiveformanyindividualswhentheyposeforncheck-innphotos.Accordingtoa2023museumdatareportreleasedbytheshort-videoplatformDouyin,du
15、ringthepastyear,theviewershipofmuseum-relatedcontenthasincreasedby165.97percentyear-on-year,withthesharingofsuchcontentsurgingby558.52percent.Atotalof1.96millionusershavecontributedtothistrendbyposting4.46millionvideosshowcasingtheirmuseumvisitsonDouyin.Thesemuseum-relatedvideoshaveeffectivelybecome
16、anewavenueforgeneratingonlinetraffic.Civilizedexhibitionviewing1.iuYanchang,thecuratoroftheShandongMuseum,saidInthefuture,moreandmorepeoplewilltakevisitingmuseumsasakindofhabitandlifestyle.*Onhowtobettermeetmuseumgoers,needs,SunMingIi,deputycuratoroftheSuzhouMuseum,suggeststhatpopularmuseumsconsider
17、implementinghourlybookingsystemsorhostingcloudexhibitionstoenhancevisitorexperience.Someexpertsemphasizethatthepublicshouldnotviewmuseumssolelyastouristattractionsoramusementparks.Instead,theyshouldseektoappreciatethedeepermeaningsbehindtheexhibits.YanMin,anassociateprofessoratGuangxiUniversity,beli
18、evesthatthepresenceofyoungpeopleinmuseums,regardlessoftheirmotivations,isanencouragingtrend.Shecontendsthatviewingexhibitionsisapursuitofbeautythatcanenhanceaestheticsandbroadenhorizons.Theimmersiveexperienceofviewingisofgreatersignificancethancomprehendingthevaluesandconnotations.However,sheemphasizestheimportanceofadheringtomuseumrules,takingphotographsinmoderation,andrespectingothervisitors.Museumstaffshouldalsoenhanceguidancetoregulatevisitorbehavior.
