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1、国际市场营销理论环境与策略英文单选题库1. Whichofthefollowingistrueoftheindustrializedworld,spopulation?A. Itisincreasingatanunprecedentedpace.B. Itisindeclineandrapidlyaging.C. Itmainlyconsistsofyoungadults.D. Itissimilartothepopulationsofdevelopingcountries.E. Ithasremainedconstantforalongtime.答案:B2. Whichofthefollow
2、ingistrueoftheindustrializedworld,spopulation?A. Itisincreasingatanunprecedentedpace.B. Itisindeclineandrapidlyaging.C. Itmainlyconsistsofyoungadults.D. Itissimilartothepopulationsofdevelopingcountries.E. Ithasremainedconstantforalongtime.答案:B3. Whichofthefollowingisthemostuniversalmeansusedbygovern
3、mentstocontrolbirthrates?A. FamilyplanningB. UniversalaccesstohealthcareC. HighliteracylevelsD. EducationforwomenE. Improvednutrition答案：A4. Whichofthefollowingisthemostuniversalmeansusedbygovernmentstocontrolbirthrates?A. FamilyplanningB. UniversalaccesstohealthcareC. HighliteracylevelsD. Educationf
4、orwomenE. Improvednutrition答案：AA. 5.VVhichofthefollowingwastheearliesttraderoute?B. 1.androutesC. TheInternetD. SearoutesE. UndergroundroutesF. Airroutes答案：AA. 6.Whichofthefollowingwastheearliesttraderoute?B. 1.androutesC. TheInternetD. SearoutesE. UndergroundroutesF. Airroutes答案：A7. Whichofthefollo
5、wingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-rctirceratio?A.Africa8. America9. ChinaD.AsiaE.Europe答案：E8.Whichofthefollowingregionsoftheworldismostaffectedbyagingandthusbyasteadilydecreasingworker-to-retireeratio?A.AfricaB. AmericaC. ChinaD.AsiaE.Europe答案：E9.Whichof
6、thefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?A. Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B. Changesinthedistributionofpopulationamongtheworld,scountriesmayfailtoinfluencedemand.C. Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries
7、.D. Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E. Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.答案：EIOAVhichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?A. Thedemandforgoodsworldwidemayhavenoeffecton
8、migrationpatterns.B. Changesinthedistributionofpopulationamongtheworld,scountriesmayfailtoinfluencedemand.C. Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.D. Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.E. Theexistenceofsheernumbe
9、rsofpeopleissignificantinappraisingpotentialconsumermarkets.答案：E11.Inthecontextofinternationallaw,astateisindependentandfreefromallexternalcontrol.A.boundedB. sovereignC. legalD.liberalE.neutral答案:B12.Inthecontextofinternationallaw,astateisindependentandfreefromallexternalcontrol.A.boundedB. soverei
10、gnC. legalD. liberalE. neutral答案：B13 .Whichofthefollowingistrueofasovereignstate?A. ItisobligatedtobeamemberoftheWorldTradeOrganization.B. Itspoliticalandeconomicsystemsaredependentonothernations.C. Itenjoysfulllegalequalitywithotherstates.D. Ithasthepowertoenterintoagreementswithonlyselectnations.E
11、. Itisboundedbyexternalcontrol.答案：C14 .Whichofthefollowingistrueofasovereignstate?A. ItisobligatedtobeamemberoftheWorldTradeOrganization.B. Itspoliticalandeconomicsystemsaredependentonothernations.C. Itenjoysfulllegalequalitywithotherstates.D. Ithasthepowertoenterintoagreementswithonlyselectnations.
12、E. Itisboundedbyexternalcontrol.答案：C15 .TheidealpoliticalclimateforamultinationalHrmis:A. acountrywhereinternationallawsdonotapply.B. acountrywherefavorscanbepurchasedcheaply.C. acountrywithastableandfriendlygovernment.D. agovernmentwhereabsolutepowerisareality.E. anauthoritariangovernmentthatcanbed
13、ealtwiththroughnon-legalchannels.答案:C16 .TheidealpoliticalclimateforamultinationalHrmis:A. acountrywhereinternationallawsdonotapply.B. acountrywherefavorscanbepurchasedcheaply.C. acountrywithastableandfriendlygovernment.D. agovernmentwhereabsolutepowerisareality.E. anauthoritariangovernmentthatcanbe
14、dealtwiththroughnon-legalchannels.答案：C17 .Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?A. DemographicprofileofpoliticalleadersB. GovernmentpoliciesoninfrastructureC. EconomicawarenessofpoliticalleadersD. StabilityofprevailinggovernmentpoliciesE. Membershipofgovernmentsintrade
15、treaties答案：D18 .Whichofthefollowingisthetoppoliticalissueconcerningforeignbusinesses?A. DemographicprofileofpoliticalleadersB. GovernmentpoliciesoninfrastructureC. EconomicawarenessofpoliticalleadersD. StabilityofprevailinggovernmentpoliciesE. Membershipofgovernmentsintradetreaties答案：D19 .Withwhicho
16、fthefollowingwouldthephrase44BuyAmericanbemostcloselyassociated?A.SocialismB. CommunismC. NationalismD.MercantilismE.Polarism答案:C20 .Withwhichofthefollowingwouldthephrase“BuyAmericanbemostcloselyassociated?A.SocialismB.CommunismC.NationalismD.MercantilismE.Polarism答案：C21 .Whichofthefollowingisadynam
17、ictrendthatisaffectingthecurrentglobalbusinessstrategies?A. ThetrendtowardbuyingAmericancarsinEurope.B. Thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries.C. ThetrendtowardusingEnglishasthegloballanguage.D. Thetrendtowardestablishingaworldcurrency.E.Thetrendtowardworldwideinsta
18、ntcommunication.答案:B22.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?A. Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B. Focusingprimarilyontheirproductiontomeetthedemandsathome.C. Venturingintomultiplemarketsatonce.D. Co
19、mmittingthemselvescompletelytoforeignmarkets.E. Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.答案:D23.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?A. Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalma
20、rkets.B. Focusingprimarilyontheirproductiontomeetthedemandsathome.C. Venturingintomultiplemarketsatonce.D. Committingthemselvescompletelytoforeignmarkets.E. Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.答案：D24.istheperformanceofbusinessactivitiesdesignedtoplan,price,pr
21、omote,anddirecttheflowofacompanysgoodsandservicestoconsumersorusersinmorethanonenationforaprofit.A. InternalmarketingB. ImportingC. CorporatemanagementD. InternationalmarketingE. Domestictrade答案:D25.Whichofthefollowingisthemostcriticaldifferencebetweendomesticmarketingandinternationalmarketing?A. Th
22、edifferenceinmarketingprinciplesbeingfollowed.B. Thedifferentconceptsofmarketing.C. Thechangeinmarketinggoals.D. Theenvironmentinwhichmarketingplansmustbeimplemented.E. Thebasicprocessesusedtomarketproductsandservices.答案:D26.Whichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdo
23、mesticandinternationalmarketersduetoitsuncontrollablenature?A.PriceB. PromotionC. ResearchactivitiesD. PoliticalZlegaIforcesE. Channelsofdistribution答案:DA. 27.Whichofthefollowingisacontrollableelementforaninternationalmarketer?B. 1.eveloftechnologyC. GeographyandinfrastructureD. Channelsofdistributi
24、onD.CulturalforcesE.StructureOfdistribution答案：C28Vhichofthefollowingisanuncontrollableelementforaninternationalmarketer?A.FirmcharacteristicsB.PromotionC.PriceD.ResearchE.Leveloftechnology答案：E29.Whichofthefollowingistrueofculture?A.Itisasetoftextsconsideredtobesacred.B. Itisasociety,sacceptedbasisfo
25、rrespondingtoexternalandinternalevents.C. Itisabranchofphilosophydealingwithbeautyandtaste.D. Itisthephilosophicalstudyofbeingandknowing.E. Itisasetofrulesgoverningsociallyacceptablebehavior.答案：B30.Withrespecttopoliticalriskthatcanbefacedbyacompanyseekingtoinvestabroad,whichofthefollowingismostsever
26、e?A.ConfiscationB. ExpropriationC. DomesticationD. ExchangecontrolsE.Local-contentlaws答案：A3LWithrespecttopoliticalriskthatcanbefacedbyacompanyseekingtoinvestabroad,whichofthefollowingismostsevere?A.ConfiscationB. ExpropriationC. DomesticationD. ExchangecontrolsE.Local-contentlaws答案：A4.1 Intermsofpol
27、iticalrisk,whichofthefollowingposesthegreatestthreattointernationalmarketers?A. Newerenvironmentalregulationsapprovedbyglobaltradebodies.B. Changeofeconomicpolicies.C. Exchangeratefluctuationsaffectingmargins.D. Thepossibilityofthegovernmentactuallyfailing.E. Membershiporwithdrawalofmembershipoftheg
28、overnmentintradeblocs.答案:D33.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreattointernationalmarketers?A. Newerenvironmentalregulationsapprovedbyglobaltradebodies.B. Changeofeconomicpolicies.C. Exchangeratefluctuationsaffectingmargins.D. Thepossibilityofthegovernmentactuallyfailing.E.
29、 Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.答案:D34Vhichofthefollowingstrategiestominimizepoliticalvulnerabilityandriskhastheadvantageofengagingthepowerofseveralinvestorsandbanksinthehostcountrywheneveranykindofgovernmenttakeoverorharassmentisthreatened?B. A.JointventuresC. 1.icens
30、ingD. ExpandingtheinvestmentbaseD.Sole-proprietorshipE.Politicalbargaining答案：E35.Whichofthefollowingstrategiestominimizepoliticalvulnerabilityandriskhastheadvantageofengagingthepowerofseveralinvestorsandbanksinthehostcountrywheneveranykindofgovernmenttakeoverorharassmentisthreatened?A. Jointventures
31、B. 1.icensingC. ExpandingtheinvestmentbaseD. Sole-proprietorshipE. Politicalbargaining答案：E36.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,England,Canada,andothercountriesonceunderEnglishinfluence?A. CodelawB. CommonlawC. ReligiouslawD. CivillawE. Universallaw答案：B37.Whichofthefollowinglaw
32、sisprimarilyfoundintheUnitedStates,England,Canada,andothercountriesonceunderEnglishinfluence?A. CodelawB. CommonlawC. ReligiouslawD. CivillawE. Universallaw答案：B38 .Codelawisbasedupon.A. theinterpretationthroughthepastdecisionsofhighercourtsB. theestablishedandcustomaryprinciplesoflawandtheirlegalpre
33、cedenceC. anall-inclusivesystemofwrittenrulesoflawD. theinterpretationoftheKoranE. thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfluence答案：C39 .Codelawisbasedupon.A. theinterpretationthroughthepastdecisionsofhighercourtsB. theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.
34、 anall-inclusivesystemofwrittenrulesoflawD. theinterpretationoftheKoranE. thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfluence答案：C40.Undercommonlaw,theownershipofintellectualpropertyisestablishedby.A. titledeedsB. useC. traditionD. patentE. registration答案:B41.Undercommonlaw,theownershipo
35、fintellectualpropertyisestablishedby.A. titledeedsB. useC. traditionD. patentE. registration答案：B42.Whichofthefollowingistrueofcode-lawsystems?A. Theyrepresentalegalsystemthatisnotall-inclusive.B. Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C. Theyoriginatefromtraditi
36、on,pastpractices,andlegalprecedentssetbythecourtsthroughinterpretationsofstatutes,legallegislation,andpastrulings.D. Theysometimesfailtoconsideragreementstobeenforceableunlessproperlynotarizedorregistered.E. Theyfailtoconsiderunforeseeablehumanactssuchasriotsasactsofnature.答案:D43 .Whichofthefollowin
37、gistrueofcode-lawsystems?A. Theyrepresentalegalsystemthatisnotall-inclusive.B. Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C. Theyoriginatefromtradition,pastpractices,andlegalprecedentssetbythecourtsthroughinterpretationsofstatutes,legallegislation,andpastrulings.D.
38、Theysometimesfailtoconsideragreementstobeenforceableunlessproperlynotarizedorregistered.E. Theyfailtoconsiderunforeseeablehumanactssuchasriotsasactsofnature.答案：D44 .TheWorldCourtcanadjudicatedisputesbetween:A.governments.B. acompanyandagovernment.C. twocompanies.D. acitizenandagovernment.E. tradeass
39、ociationsofvariouscountries.答案：A45.TheWorldCourtcanadjudicatedisputesbetween:A.governments.B. acompanyandagovernment.C. twocompanies.D. acitizenandagovernment.E. tradeassociationsofvariouscountries.答案：A46.Insettlinginternationalcommercialtransactiondisputes,whichofthefollowingmethodsaccountsforthema
40、jorityofsettlements?A. CriminalsuitsB. ConciliationC. ArbitrationD. 1.itigationE. Coercion答案：B47.Insettlinginternationalcommercialtransactiondisputes,whichofthefollowingmethodsaccountsforthemajorityofsettlements?A. CriminalsuitsB. ConciliationC. ArbitrationD. 1.itigationE. Coercion答案：B48.Whichofthef
41、ollowingreasonsbestdescribeswhymuchofthedataprovidedbyforeigngovernmentsissuspectedwithrespecttoreliability?A. Thedatainforeigncountriesareusuallywritteninaforeignlanguageandtherearetranslationdifficultiesthatareofteninsurmountable.B. Thesizeofthesampleandthetechniqueusedforsamplingmaybefaulty.C. Of
42、ficialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.D. Thedatainforeigncountriesisusuallynotsafeguarded.E. Thedatatendtobeincomplete,andoutdated.答案：C49.Whichofthefollowingreasonsbestdescribeswhymuchofthedataprovidedbyforeigngovernmentsissuspectedwithrespecttor
43、eliability?A. Thedatainforeigncountriesareusuallywritteninaforeignlanguageandtherearetranslationdifficultiesthatareofteninsurmountable.B. Thesizeofthesampleandthetechniqueusedforsamplingmaybefaulty.C. Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.D. Th
44、edatainforeigncountriesisusuallynotsafeguarded.E. Thedatatendtobeincomplete,andoutdated.答案：C50.Whichofthefollowingisaproblemassociatedwiththeuseofsecondarydata?A. Definingtheresearchproblem.B. Communicatetheresults.C. Reliabilityofdata.D. Storageofdata.E.Relevanceofdata.答案：C51.Whichofthefollowingque
45、stionsshouldbeaskedbyamarketingresearcherwhentryingtoestablishthereliabilityofsecondarydatasourcesintheinternationalarena?A. Howmuchdoesthedatacost?B. Whatlanguageisusedinthehostcountry?C. Doesthehostcountry,sgovernmentencouragemarketingresearch?D. Whocollectedthedata?E. WasthedataavailableontheInte
46、rnet?答案：D52.Awinecompanyhadtomarketitsproductswithadifferentnameinaforeignmarketasitwasmandatorytotranslatethenameinthelocallanguage.Thefactorthatisinfluencingproductadaptationintheabovescenariois.A. legalrequirementsB. climaticrequirementsC. technologicalrequirementsD. culturalrequirementsE. econom
47、icrequirements答案：A53.Nuan,atelevisionmanufacturerinKorea,hadtomodifyitstelevisionsbeforeintroducingittotheZimbabweanmarkets,asthecountrydidnothavetheskillstorepairtheproductincaseofamalfunction.Thelocalsalesforcetoo,didnothavetheSufticientknowledgeregardingtheinstallationoftheproduct.Thefactorthatisinfluencingproductadaptationintheabovescenariois.A. legalrequirementsB. climaticrequirementsC. politicalrequirementsD. culturalrequirementsE. technologicalrequ
