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1、超蓬勃：优步之战前情提要PreviouslyonSuperPumped.展示你的脆弱Showhimthatyourevulnerable让他知道需要他的钱和保护andneedhismoneyandhisprotection.这会是我们的良机比尔我们怎么知道这个卡拉尼克Thiscouldbetheone,Bill.-HowdoweknowthisKalanick就是天选之子呢guyisthechosenone这个领域肯定会有黑♥马♥Somethingisgoingtopopinthisspace.我觉得你是我的新风投♥公♥♥司
2、♥了Ithinkyou,remynewVC.所见略同ThatswhatIthinktoo.你会败得很惨Thiscangosohardforyou.深陷罚款诉讼的泥潭甚至身陷囹圄Buriedinfines,lawsuits,jail.是那些司机Itsthefuckingdrivers他们叛逃了Theyredefecting.去找格利Gurley.Gotohim.再让他开张支票Askhimforanothercheck救我们于水火torideusoutthroughthisfight你在想我会不会现在杀了你Yourewonderingwhetherthisisthemoment或者把
3、你的公♥司♥贱卖♥♥掉Ishootyouorsellyourcompanyforparts.你会投更多的钱吗-要么做大要么死掉Youregonnacomeinformore-Growordie.全权限访问卡Afullaccesscard.你可以随意出入优步YoucomeandgoatUberCabasyouplease.今晚来到这里跟这家公♥司♥共命运Iamlegitsuperpumpedtobeheretonight真是太让我热血沸腾randtobepartofthiscompany.你确定有好好照顾自己吗不
4、光是照顾他Areyousurethatyouretakingcareofyouandnotjusthim这不是我们的死亡证明Thisisnotourdeathwarrant.这怡怡是一个信♥号&heaits;♥Andit,sasignthatwearescaring说明我们吓坏了出租车服务业thetaxiandliveryindustry和运输部门andthetransportationagency整个行业现状糟透了andthestatusquoshitless.咱们继续下去1.etsfuckinggo!乘车自♥由♥乘车自♥
5、由♥1.etusride!Letusride!城市被我们拿下了Thecityhasbeentaken!超蓬勃：优步之战第一季第2集波特兰我们有麻烦了Portland,Wehaveaproblem.你车开得很好Gooddriving.谢谢你Thankyou.旧是你知道吗朋友Butyouknowwhat,myfriend你知道你现在在做什么吗Rightnow,youknowwhatyouredoing你就像犹大圣徒乐队歌♥里唱的一样YourelivingaJudasPriestsong.你知道犹大圣徒乐队吧YouknowJudasPriest践踏法律践踏法律Breaki
6、ngthelawBreakingthelaw听过这首歌♥吗Youknowthatsong我没超速啊mdrivingunderthespeedlimit.不不是驾驶速度的问题Nah,itsnotaboutthespeedlimit是驾驶本身Itsthedrivingpart.优步违反了UberisinViolation-优步明目张胆地违反了一系列Uberisinblatantviolationofthemanyseverallaws,rules波特兰市乘客运输regsregardingthetransportationofpassengers法律法规inthecityofPortl
7、and.没错先生Thatsright,Hasenpfeffer我是波特兰交通运输署的mwithPBOT.不用回头看证件了Dontturntolookatthebadge太不安全causethatsunsafe.先把车停在这Sopulloverrightoverhere.我也只想养家糊口而已mjusttryingtofeedmyfamily违反公共安全Publicsafety.未搭载有效保险1.ackofproperinsurance.未获得所需的许可证Failuretoobtainrequiredpermits.另外我们要扣押你的车Andweregonnaimpoundyourcar.我付不起
8、我没这么多钱cantpaythese.Idon,thavethemoney这就是你们的问题rWell,thatsayouproblem你本人Youasinyou.和优步的问题AndUasinUber.去找他们谈吧Takeitupwiththem.这钓鱼执法真简单Thatwaseasy!一切是那么令人沮丧AllinsideItssofrustrating我在城市间漂泊无助AsIdriftFromtowntotown感觉根本没人在平FeelasthoughNobodycares我的死活IfIliveordie所以我何不索性SoImightaswellBegintoput用生活孤注一掷呢Someac
9、tioninmylife践踏法律践踏法律BreakingthelawBreakingthelaw践踏法律践踏法律BreakingthelawBreakingthelaw践踏法律践踏法律BreakingthelawBreakingthelaw践踏法律Breakingthelaw践踏法律践踏法律BreakingthelawBreakingthelaw践踏法律践踏法律BreakingthelawBreakingthelaw践踏法律Breakingthelaw违法违法BreakingthelawBreakingthelaw践踏法律践踏法律BreakingthelawBreakingthelaw践踏法律
10、践踏法律BreakingthelawBreakingthelaw埃里克易格兰和波特兰运输署ErichEnglandandPBOTarethrowing对我们火力全开everythingtheyhaveatus.我们被打得狼狈不堪Weregettingrolled.司机们军心动摇Thedriversarepanicking.他们要离我们而去了我们要失去波特兰了1mean,we,relosingthem.WerelosingPortland.得想个应对之策立刻马上老大Weneedaplan.Weneedaplannow,chief支付罚款吧不计代价Paythefines,allrightNomat
11、terhowbig.你必须要保住司机队伍Youmakethedriverswhole.把他们团结在一起我做了Yourallythem.-Yeah,Iam,但他们不听-你要让他们听话andtheyrenotlistening.-Youmakethemlisten.没有司机就没有这个公♥司♥Withoutdrivers,wedonthaveacompany他们根本不在乎这个公♥司♥Well,theydontgiveashitaboutthecompany.他们的车被扣了对他们来说就是整个世界Theyrelosingtheircars.It,s
12、theirwholeworld.我也没法把他们的车找回来AndtheresnothingIcantellthemtoundothat或者让他们感觉好一点ormakeemfeelbetteraboutit.不如果有谁能做到那一定是你No,youaretheexactpersonwhocan,okay你是我见过最有说服力的人YourethemostconvincingpersonIknow.你必须稳住他们Getemtoholdtheline,好给我时间运作whileImakesure确保此类事件不会再发生thisneverhappensagain.好你去吧Godoit.我也一起努力lldothes
13、ame.派我过去吧比尔Letmegooverthere,Bill,我可以教他一些offerupsomeofthatexpertise创始人必备的专业知识werealwaystalkinguptoourfounders.不如果每次打雷家长都No.Youdontteachakidtosleepthroughthenight冲进孩子房♥间哄他睡觉byrunningintohisroomeverytimethere,sathunderclap那他永远学不会自己睡觉tomakehimstopcrying.那孩子可不能睡在你的钱做的床垫上Well,thekidisn,tsleepingona
14、mattressmadeofyourmoney我对外人说我引入年轻合伙人Youknow,Itellfolks,Ibringinmyyoungpartners是为了保持颗诚实的心tokeepmehonest.但我必须要告诉你俩别忘了谁是老板ButIlltellyoufellas,pickyourspots.你至少自己去检查下那家伙Atleastgooveryourselfgetalookattheguy评估卜他是否处于平衡状态seeifyouthinkthathesinabalancedplace.要想在整个板块圈钱就不能追求Nobodywhowillsanentiresectorintobei
15、ng平衡状态isinabalancedplace绝对不行Ever.但现在整个板块都处于危险之中Thatwholesectorisatriskrightnow,卡拉尼克可能会让它雪上加霜andKalanickcouldwellmakeitworse.比尔你就这么信得过这个孩子吗Bill,youbelieveinthiskidsomuch你都不想亲自去看看youdontevenwanttocheckin“信得过”言过其实Believeisanaptchoiceofwords我以前Youknow,Iusedto,uh-会把创始人分成两组Iusedtosplitfoundersintotwogroup
16、s.严格说来也不全对Well,that,snotstrictlytrue.首先我那时年龄比你们还小First,whenIwasyoungerthanyou,我以为他们都是上帝耶稣IusedtothinktheywereallJesusChrist因为他们becausethey-他们从赤受到过追随者的质疑well,theirfollowersneverquestionedthem.他们创造了肉眼可见的奇迹Theydidactual,provablemiracles.可后来我意识到这其中只有一半人AndthenIbegantoseethathalfofthemwereindeed站在天使那边ont
17、hesideoftheangels,and.而一半则是大卫科雷什的翻版halfofthemweresomeversionofDavidKoresh.大卫考雷什邪教领袖大卫教教派的领袖认为自己是其最终先知那现在呢多少人是天使多少人是科雷什Well,howdoyouseethesplitnow他们都是科雷什Oh,theyreallKoresh.关键在于适时逃离邪教在他们Thetrickistofleethecultandgetoutofthecompound把自己烧成灰烟之前弃船逃跑thesecondbeforetheyburnittotheground.那群波特兰混球们这是系统性勒索ThoseP
18、ortlandfucks.It,ssystemicextortion.对他们对我们的服务时间发起攻击Yeah,theyreattackingoursupplyhours.用我们自己的应用对付我们Usingourownappagainstus.那我们以其人之道还治其人之身呢Sohowaboutweuseoneofoursagainstthem灰球插件-对灰球Greyball-Yes.Greyball.Greyball是优步开♥发♥和使用的一款软件工具用于识SO和拒绝向特定乘客提供服务包括优步怀疑违反服务条款的乘客像葵昌坚一样打得他们屁滚尿流hrowthatshitat
19、themlikefuckingKwaiChangCaine会触犯法律吗会被罚款Whatdidlegalsayaboutit-Fines.还会坐牢Jailtime.很可能会违反Youknow,itmightbeaviolation联邦计算机欺诈和滥用法案条例oftheFederalComputerFraudandAbuseAct,理论上来讲可能会导致政♥府♥whichcould,theoretically,causethegovernment进一步实施严格监管措施在优步上市之前toimposesuchstrictoversightthatUbercollapsesin
20、toitself就陷入瘫疾beforeweevengopublic.天还有这规定Well,JesusChrist,theysaidallthat如果苹果发现了Oh,andifApplendsout,埃迪库会二话不说把我们从应用商店中下架EddyCuedisappearsusfromtheAppStorelikeHoffa埃迪库（EddyCUe）苹果公♥司♥服务部门的高级副总裁负责苹果商店应用永不见天日哈Concreteshoes,huh我有个想法Hey,heresathought:不如我们知难而退Maybewhateveritis,wedontdoit波特兰听起来是
21、个无底洞Portlandsoundslikeashitshow.你怎么听说的-我们已经在处理了Howdidyouhear-Wereonit.很好因为罚单啊扣押啊逮捕啊Good,becausetickets,impounds,arrests,这些字眼会大大打击投资人的thosearentnecessarilywordsthatinspireconfidence投资热情inourinvestors.我能帮上什么忙吗-你知道吗比尔SohowcanIhelp-Youknowwhat,Bill你这么关心此事还亲自前来Youarebeingsohelpfulalreadyjustbybeingontopo
22、fit已经帮我大忙了我非常感激andshowinguphere,andIamsograteful.但你不用太过担心Butyoudonthavetoworryaboutit我们会拿下波特兰Portlandisgonnatopple,然后是西雅图然后芝加哥andthenSeattle,andthenChicago.然后在纽约打场漂亮的收官之战AndthenbigfinishinNewYork.如果优步是教堂你刚才是在布道IfthiswerethechurchofUberandthatwereasermon你会收获一波哈利路亚和阿门的youwouldbegettinghallelujahsandam
23、ens.但我需要更多的细节ButIneedalittlebitmoredetailontheplan,please为什么好得到你首肯吗WhySoyoucansignoff这不是我们谈好的Thatisnothow知道吗比尔youknowwhat,Bill等我们在豪华游艇HHowaboutwegooverallthedetails喝酒庆祝时10乘10时再过一遍细节好了overboatdrinkswhenwe,rekickingbackatXtotheX.我怡好喜欢这种止疼片YouretalkingtoaguywholovesacoldPainkiller.不如你再给我仔细讲讲这个10乘10的事So
24、whydontyoutellmemoreaboutthisXtotheX.是个派对好吧别低估了一个Party.-Well,letsnotundersell喜欢止疼片的人theguythatlovesagoodcoldPainkiller.这不是什么普通派对是那种Thisisnotjustaparty.Itsgonnabeliketheparty普柿斯在1999举办的派对thatPrincethoughthewashavingin1999.等我们的收入达到100亿时Andwerethrowingitforourtroops准备给全体员工办一场whenwehit10billionrevenue.懂
25、了10乘IOIo的10次方Oh,XtotheX.Tentothetenthpower.就像上次在迈阿密办的派对一样吗1.ikethelastcompanypartyyouthrewinMiami不这次完全不同No.Thisisgonnabetotallydifferentfromthat这次会在拉斯维加斯ThisoneisgonnabeinVegas.比那次更拉风Andmuchfuckingbigger.你要是真这么搞ThebadpressfromMiamiisgonnaseemadorable媒体对迈阿密派对的批评那都是小巫见大巫了comparedtowhatllhappennowifyou
26、dothat.你不被人看好是一回事Itsonethingtobetheunderdog,但想受到大家欢迎就不能表现得像个张狂的暴发户butthefavoritecantbeactinglikeascrappyupstart.你的表现要符介现在的身份Youneedtocomportyourselfinamannerbecomingnow要有个知名创始人的样子1.ikeeminentfounder-style.媒体不会Therewontbeanymoreallowances再允许我们这么做了兄弟madebythepress,fellas.我知道不过你听我说你来know.Iknow,butlook,
27、look,look,look,look看看他们1.ookatthem.看看这些精兵强将1.ookatallofthesesupersoldiers.当战士们完成这种任务时Whenwarriorscompleteabigmissionlikethis他们需要真正的鼓励theyneedrealRandR.我们会满足他们的AndWearegonnagiveittothem而且我这次会低调一点Wefindawaytokeepitquiet.好吧我们会解决好的Yeah,wellfigureitout.但如果我们在波特兰翻车rOfcourse,ifwegetblownupinPortland,之后的城市也
28、一个接一个的翻车andthenextcityandthenthenext,那这些派对就成为一场空谈了noneoftheresthappens.你应该把精力放在正事上Soyoumightwanttofocusonthat祝你好运Andgoodluck.谢谢比尔Thanks,Bill.跟我说实话1.evelwithme,wouldyou这里究竟是怎么回事Whatsgoingonhere我们爱你比尔真的爱Weloveyou,Bill.Wereallydo.你们应该爱我Good.Youshould.我把你安排到这里mtheonewhoputyouinhere.我也能把你弄走mtheonewhocant
29、akeyououttoo.不需要把任何人弄走Noone,stakinganyoneout.这不是战争Thisisntafight.这是爱TK他也爱你Thisislove.NowTK,helovesyoutoo他总是挂在嘴边Hesaysitallthetime.如果你想跟我们同血同汗Andifyouwanttobeoneofus,亲自下场把胳膊伸进猪肠子里youknow,rollupyoursleeves,getelbow-deepinpigguts帮我们做香肠andhelpusmakethesausage.我们很欢迎.great.但我们都明白你的价值Butweallknowyourvaluet
30、othisplace并不在猪肠子里isnotinsideapigsintestines所以交给我们吧Soletusdoit.然后Andthen.你等着回来吃烤肉就好youjustcomebackforthebarbecue.他对于其中风险的判断没有错Hesrightaboutthelevelofriskhere.对风险很大Yeah,itisrisky.这有点像2003年扎克伯格发布的颜值评选应用ItssortoflikeZuckhittingsendonFaceMashin2003,right他自找麻烦Heaskedforashit-tonoftrouble.惹了一身腥Gotafuck-ton
31、.你觉得值得吗Doyouthinkitwasworthi嘿我们要发布灰球了Hey,we,relaunchingGreyball.震翻全场吧Rockandroll.优步核心价值观第三条做大有种敢拼好吧杰克已经在路上了Allright.Jakeisontheway.你可不想被灰球程序盯上混货YoudonotwanttobeGreyballed,motherfucker让我来告诉你为什么Andletmetellyouwhy.因为你觉得你可以Becausewhileyouthinkyoucanbelieve相信眼睛看到的一切whatyoureseeingwithyoureyes这些技术魔法师these
32、technologicalwarlocks已经给你的眼球蒙上一层灰雾areactuallypullingagreyshadeoveryoureyeballs因此得名灰球Thus:Greyball.这是地理屏障Thatsthegeofence.灰球数字外♥围♥Adigitalperimeter很好Good.亨德里克斯你能解析下目标吗Hendricks,canyoubreakdownthetargets就没我解析不了的Wecruncheverything.元数据数据社媒信息房♥地♥产♥信♥用♥卡&he
33、arts;Metadata,data-data,social,realestate,creditcards.包括用于识S!运输黑客警♥察♥Threatmatrixbuilttoidentifytranspohacks,police立法者和工作人员的测试矩阵legislatorsandstaffers,都打上了标签变成了应用程序中的一行代码alltaggedwithalineofcodeintheapp.代码是隐藏的对吧Andthecodeshidden,yes只有这个房♥间的人才有权限看到懂吗Onlypeoplewithaccessareinsidet
34、hisroom,understood了解Yup.1understand.又是个吃了一嘴灰的AnotheronebitesthedustYeah这个杰克也该到了TherecomesJake.还没来-专门为你Nothing.-Totalmindfuck量身定做搞乱你的心态servedupspecialjustforyou.司机杰克会在3分钟后到幽灵车全天为您守候Ghostcarsavailable24/7,也就是说真正的车永远不会来whichmeansrealcars:never.不要啊No.我没有取消乘车啊Ididntcanceltheride.怎么回事What优步肯定是要倒闭了Ubermust
35、bedown.它彻底搞垮了你心态Itwillfuckyouup.就像等一个永不出现的人It,slikewaitingforyourman,这个人是你的毒贩whereinyourmanmeansyoursmackdealer,你就像67年的卢里德疯疯地等andyouarejonesinglikeLouReedin67.只不过毒贩子早已身中数枪Onlythedealersalreadydeadandburied死掉被埋了andallshotupwithbullets.不管你被毒瘀折磨得有多惨Heaintnevercoming,他永远都不会来了nomatterhowmuchyouresweating
36、andshaking我也会抓住你Gonnagetyoutoo又吃了一嘴灰Anotheronebitesthedust这家伙完全蒙圈了吧Thisguyiscompletelyclueless,isnthe我们如果做得好蒙圈得不止他一人Ifwe,vedoneitright.Anditaintjusthim.就打电子游戏时我们学握了通关密钥Itslikeavideogame,andwehavethecheatcode.干得好Nicelyfuckingdone.管他呢我回家了Fuckit.mgoinghome.出租车Taxi!你被灰球了姨♥子♥养♥的&hear
37、ts;Boom!YoujustgotGreyballed,motherfucker!听着伙计们这种技术Allright,Iwantyouguystocomeup发明得越多越好withmoreshitlikethis.就当我们已经拿到了许可我们有技术优势Assumeit,sapproved.Wehavethetechnicaladvantage.不会让屁都不懂的当局Werenotgonnaletanylimp-dickmunicipality挡住我们的路getinourway.挡住什么路Getinthewayofwhat变革自♥由♥之路Change.Freedom.我
38、们解放了民众Weareliberatingpeople.我们毕生的事业Andmakingamintdoingit这合法公Isthis.legal这孩子头不够铁啊Wegottotoughenthiskidup如果法律本身就是一派胡言It,snotreallyillegalifthelawsarebullshit那就不存在违法一说了inthefirstplace,right比尔格利把这种行为称之为监管停获Like,BillGurleycallsitregulatorycapture.意思是出租车和豪华轿车委员会Butwhathemeansisthatthetaxiandlimocommission
39、跟出租车司机沆溪一气theyreinbedwiththetaxiowners.关系比拯救中家族乱♥伦♥还复杂TheyremoreincestuousthantheclansinDeliverance,而且干翻你没商量andtwiceaslikelytofuckyouovertoo.大家都干得不错Greatjob,everybody.大家Allright,everybody!都听好1.istenupl知道阿姆斯特朗在月球上插完国旗之后YouwanttoknowwhathappenedwhenArmstrongplantedhisflag做了什么吗onthemoon他飞
40、回了地球HeflewrightbackdowntoEarth.但我们不会我们旦在波特兰着陆Butnotus.WelandedinPortland.就待在波特兰WearestayinginPortland.再征服几个城市Acouplemorecities,就开向纽约andthenitstheBigApple.等我们突破了纽约Andoncewebreakthroughthere我一直这么说vealwayssaidit-只要我们拿下纽约就所向披靡oncewetakeNYC,nomorestoppingus.就拿到了通向美国其他地区Thatisthegatewaytotherestofthecount
41、ry甚至整个世界的钥匙andrestofthefuckingworld!所以Andso.所以SO.纽约之后我现在就承诺afterNewYork,msayingrightnow,纽约一旦拿下我们会举♥行♥一场硅谷前所赤有的afterNewYork,wearegonnahavethebiggestblowout盛大狂欢theValleyhaseverseen加油Comeon.我从不怕担责任而拒绝插手mnotaplausibledeniabilitykindofguy你了解我的亲爱的Youknowme,honey.但他们要我别插手我当时同意了Butthatswhatthe
42、yofferedme,andinthemoment,Itookit可事情不太对劲儿Itisnotsittingright亲爰的你不可能事无巨细地Honey,youcantmicromanagetheoperations去管理你投资的每家公♥司♥ofeverycompanyyouinvestin.我们之前聊过这事AndWetalkedaboutthisbefore这这么做会让一切都失控Thats-thatstheroadtoCrazytown.我也常常这样告诉我的手下ThatsmuchthesamethingIsaidtomyguys但这不是事无巨细Butthisis
43、n,tmicro.这不是什么普通的公♥司♥Thisisnotjustsomecompany.这是会改变历史的公♥司♥Thisistheonethatchangesthezipcode问题是Theproblemis-我知道这不是你跟创始人的相处之道It,snottherelationshipyouhavewithyourfounders,Iknow.菲尔杰克逊和特克斯他们为迈克尔乔丹PhilJacksonandTex,theybuiltasystemaroundMJand-量身打造了一个体系andtheytrustedhedfunction
44、withinthatsystem可他成为超级明星后Ashebecameasuperstar,他不再需要菲尔的意见但是heneededPhilsvoiceless,but.体系却一直在itwasalwaysstillthere.他只想尽快成长甚至还不了解这个体系He,stryingtogrowuptoofast,beforeheknowsthesystem.你不是在拖他后腿你只想帮他飞得更高Yourenottryingtogroundhim.Youretryingtohelphimfly他看不到这一点吗Doesntheseethat我得让他看到Igottamakehimseeit嘿比尔Hey,B
45、ill.有何需要Whatdyouneed透明Transparency.现在开始我需要知道公♥司♥发生了什么Ineedtoknowwhatsgoingonfromhereonout.我可以安静地跟在车队后面但别把我排除在外Icanridesilent,butIcannotbeontheoutside.好吧为什么要来这儿Okay,andwhyhere我们要去什么地方吗Wegoingsomewhere可以啊Yeah.你想去哪儿都行Whereverthehellyouwant看到这些飞机了吗Youseeallthesejets他们的主人♥大♥多和你一样是CED和创始人MostofthemareownedbyCEOsandfoundersjustlikeyou那一架庞巴迪环球专线Thatone,theBombardierGlobalExpress主人是里奇巴顿it,sownedbyRichBarton.像里奇这样创办了携旅网和自楼的人GuyslikeRich,whocreatedExpedia,Zillow,zillow美国线上房&heart
