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1、TestingUXANDUSERRESEARCHINDUSTRYSURVEYREPORTOur4thannua1.industrysurvey.Thefie1.dsofuserexperienceanduserresearchhavetakenanewshapeoverthepastfewyCari.No1.ongerre1.egatedtoafew1.onechampionsinanygivenorganization,theuserexperiencehasbecometheconcernofeveryoneFromproductdesignerstoseniorexecutives.In
2、todiiy,shigh1.ycompetitivemarket,customershavecometoexpectexce1.1.entexperiencesfromdigita1.products,andcompaniesthatarentde1.iveringcanquick1.ybecomeirre1.evant.Organizationsreracingoundersauttheircustomersbehavioranda1.titudesSotheycanmeet(heirneedsandern(heirbusiness.Becauseofgrowingcustomercxpcc
3、tutinsandincreasedpressurefromcompetitors,organizationsarcstarting(oinvestinuserresearchear1.yandoftenthroughoutdeve1.opmentandbeyond.InIhiSfourthannua1.UXandUserResearchIndustrySurvey,weasked2.238professiona1.sacrossawidevarietyOfindustricshowtheirorganizationsarcapproachinguserexperienceandconduct
4、inguserearch.HerearctheresponsesCAT1OREIAI1.IHiA1.T1.KARIiAPnARMAcKrncAISOTHERMIiIJIAIXAVE1.ESUREJuOSPnA1JTYIh-SinesssiipportanGscsI1.1.ecdmmiinicationsCOXSUMIiRtXX)DSIBRAN!5SNoNPRemVernmentV11JtX)SMoBU上GAM1.NGINSURANCEManufaci1.ring6. Howmanypeop1.eareemp1.oyedatyourcompany?25%7. Whichofthesechoice
5、sbestdescribesyourro1.e?10%INH(XSENSU1.TA11A1.ANAGENCY,I1.1.iBUSINESSOWNER8. What1.eve1.ofseniorityisyourro1.e?54%9. Whatisyourprimaryjobfunction?38%20%12%10%8%4%4%4%D1.S!GNXRESEARcHOTHERPRODUcIMANAGtMfcNTMARKEnNGEXECimvnENGINEERINGSAU-SQuestions10-12targetUXDesign.ProductManagement,andEngineeringro
6、tes.10.Atwhatstagesofdeve1.opmentdoyou(oryourteam)conductuserresearch?Se1.ecta1.1.thatapp1.y.72%76%BRFOREBEGINNINGNYDfcS1.GNOR*VEIrH3MFNTDURiNGTHEDCSKiN.,PROrOTYPtNGPHASF.DURjXGTHEDEtF1.QPMEM7CODINGPHAsfcAFFDEVF1.QPMENTiSCoMPMnKBnH)RE1.AUNCHINGAFTERiunoifngradi(iona1.1.y.productteamsoccasiona1.1.ype
7、rformedexp1.oratoryresearchusingmethods1.ikein-personinterviewsandfocusgroupspriortothedesignphase,andthentheyranusabi1.itytestsimncdiate1.ybeforeorafter1.aunch.Thesedays,however,theresashifttowardgeuinguserinsightsear1.ierandmorefrequent1.yduringdeve1.opmentProductteams*refindingthatcontinuoususerf
8、eedbackduringtheprototypingphasehe1.psthemrefinetheirconceptsquick1.ybeforeinvestingindeve1.opment.Thisu1.timate1.ysavesIhcmthetime.cost,andhass1.eofdoingrework-andithe1.pstoensureproductadoption.Organizationsarea1.sopursuingmorecar1.y-stageresearchbeforetheyevendeve1.opaproductconcept,1.ookingtothe
9、ir(argc(users(oidentifyneedsinthemarket.Theresagrowinginterestintestingtounderstandusersneedsandattitudes,notjusttheirabi1.ityiouseaninterface.Inaddition,companiesareincorporatingmorefrequentcomcitivcresearchounderstandcustomerepec(a(ionandbenchmarkingomeasuretheimpactofchanges(o(hecustomerexperienc
10、e.11.Howdoesyourteamusetheresu1.tsofyouruserresearch?87%72%53%50%42%35%31%23%5%INDIRsTANDCVSTOMI：RNI：mSANDATnnrDES雷MExr()R(J11iERSTAKE1.K)nRS*H1.NIHEIEAMGBSWrn口NSPRzrSRMWRI0Rr117JAJnTESTSEXHjUNTRENDS1.NoUKANA1.YI1.CSTCnAPPSTORE1.ISTINGS12. Howdsyourteamreviewtheresu1.tsofyourusabi1.itytests?IPHmEONT
11、HE1.rAMREVIEWRESEARCHANDREPORTTORESTOFBttTFAMRESEARCHANDSENDSCSARETORTThisquestiontargetsC-1.eve1.orSeniorExecutivero1.es.13. P1.easeindicatehowstrong1.yyoudisagreeoragreewiththefo1.1.owingstatements: 1.SERRESiiARa1.MAKESOURCOMPANYMOREEFHCttNT USERRtSfczKRCHIMPROVEST1.1.EQcIA1.ITYOFOtJRPRoo1.CTSsfcR
12、V1.etS IWANTTOENAB1.hNK)W:FEOT1.INTHECOMMNYTODOUSERRESEARCH VO)CEOF1.1.iECtCTOMFRISANIMRMnANTFACrORISOURISK)NSSTRONG1.YDISAGREESOMEZ1.iATSoMEwHATAGREEDtSAGREfcDISAGREEAGREEVrRQNG1.YAGREEWhereasuserexperienceusedtobere1.egatedtooneortwodesignerswithinacornpatiy.itsnowbecomingawayof1.ifeforf(xuard*thi
13、nkingoraniaions.ExecutivesupportforUX.userresearch,andcnd-(ocndcustomerexperienceisontherise.Business1.eaderswhohaveinvestedinUXircrea1.izingthmaUXstandpoint.ThisquestiontargetsMarketingrotes.14. P1.easeindicatehowstrong1.yyoudisagreeoragreewiththefo1.1.owingstatements:Wmintiiecustom限1.XpnUfNcrisBAs
14、MARK1.mNGTSb1.xmed1.询RtSEARa1.Hk1.PSUSCfttATEFFFEcnYEM,RKE1NGCAMPAiGNSkSTR)Xi1.YD1.sAGREESOMIWHATSoMEwHATDISAGREEDISAGREEAGREEagreeSikoxcj1.yAGREE15. Howmanypeop1.einyourcompany,part-timeandfu1.1.-time,workonuserexperience?16. DoesyourcompanyhaveadedicatedteamforUXresearch?NOTSUREUXPRODUCTMARKCTINGN
15、OTS1.-RE(H1IERENG1.XEERING18. Whichteamisu1.timate1.yresponsib1.eforthecustomerexperienceatyourcompany?30%25%UXIjROD1.CFMARKEnNGOiH1.KNOTS1.REtXECir11Vt19. P1.easeindicatehowstrong1.yyoudisagreeoragreewiththefo1.1.owingstatements:O1.ROVERA1J.CUSToMEREXPERIENCEISVERYGOOD rr-SEASYN)RUSTOCFnM1.ZEAU.OFT
16、HE1.i1.EMENTS4S?R5:STOMKREXPERIENCE WEUNDERSTANDOURCUSTOMERXXTRNEYSMR)SSA1.1.Di-VKTSANDEMSTRJB1.mONCHANNE1.S29%28%Thenumberofrespondentswhodouserresearchontheircompetitorsmorethandoub1.edycar-ovcr-ycar.20. Whatdoesyourcompanycurrent1.ydouserresearchon?Se1.ecta1.1.thatapp1.y.IABirrGAMES5%3%21. Howdsy
17、ourcompanyrecruitparticipantsforyouruserresearch?Se1.ecta1.1.thatapp1.y.EXisnNGIjSERSUSABIITrYTESTINGSERvICESGUHU1.1.ATESTINGStXIA1.PROMiSSIOhiA1.PANE1.AtED1.ARKRUmNGAGIiNCYSERVICEOTII1.-RJOBBOARDS65%22.Whatpercentofyourtimeisspentconductingusabi1.itytests?23. Whatpercentageofyourcompanysusabi1.ityt
18、estingisdoneremote1.y/on1.ine?ismoderated?25. Onaverage,howmanyusersdoesyourcompanyrecruitperusabi1.itystudy?26. Onaverage,whatisyourcompanysmonth1.ybudgetforuserresearch?40%31.%27. Howwou1.dyoucompareyourcompanysuserresearchbudgetin2016to2015?29%22%INCREASEDXKMMRATO.YINCREASEDSKZK1.HCAhni-Y3%1.%IT)
19、口.ME28.Whatwasthereasonfoechangeinyourcompany,suserDECREASEDMCXMRTH.YDECREASEDS1.t,1.HAYI1.YNOTSUREresearchbudget?8%1.1.%Iscreaseordecreaseinprojects0CHANGEINATrrnRET()WRDUXRESEARS1.INCREASEORDECREASEINPERSONNE1.XOCHANCiEQIHER29. Outofthebudgetyoujustindicated,whichofthefo1.1.owingmethodo1.ogiesdoyo
20、uinvestin?(SdeC1.a1.1.thatapp1.y.)79%65%59%31%30%28%22%21%18%14%11%8%7%(AR1.)SoRTINGfoc1.sgroupsHRsrrganizahonsthats1.ickwithon1.yOfiemeho1.Thisyear,themajorityofsurveyrespondentsindicatedthattheyinvestinthreeormoreoftheseresearchmethodo1.ogies.Thefac(ha N11rHMWGHRESEARCHfn：5T1.NCj PfW1.CTMARKETH35.
21、 Whatsourcesdoyouusetoimproveyouruserexperienceknow1.edge?Se1.ecta1.1.thatapp1.y.73%72%57%50%47%45%44%39%38%24%21%17%14%R1.oGSONUNEGUID1.SWBINARSmOGSRXNG1.ERI1.1.-KAI1.ONPROGRANSIN-MKSONCI.SSFSORUN1.VERSrnES36. Whatdoyouthinkwi1.1.bethemostimportanton1.inetrendsafectinguserexperienceinthenext5years?
22、51%51%47%44%43%42%40%28%27%25%4%RTIH(IIIWI.IJGFNCFVmindfor1.eadingcompanies.Artificia1.inte1.1.igence,vinua1.augmcntcdrea1.ity,andvoiceinteractionarcthreetoptrends(hatmadehead1.inesinthepastyear,andorgniztion1.1.eadersarerushing(odeterminehowIhUm;techno1.ogieswi1.1.impact(heirbusiness.Meanwhi1.e,the
23、now-commonp1.ace(rendsof(ouchinterfacesandwearab1.etechno1.ogyhavedroppedinimportanceyear-over-yearamongsurveyrespondents.Notab1.y,muhi-deviccinteractionandomnichanne1.experienceshaveremainedhighon(he1.istoverthe1.asttwoyears.Thisindicates(hutbusinessesarcanticipatingamoreconnectedwor1.dinwhich(heyw
24、i1.1.need(omeetheneedsofheircustomersndprovideaconsistentexperienceacrossmu1.tip1.echanne1.sif(heywanttorcmincompetitive.Conc1.usionThisyear,ssurveyresponsesindicateapositive(rendtowardear1.y,frequentresearchthroughoutIhCdesign,deve1.opment,andoptimizationofdigiudproducts.Insteadofre1.yingoninterna1
25、.opinions,organizationsarcbringingthevoiceofthecustomertotheirdecision-makingprocessfromtheear1.ieststagesofproductdeve1.opment.Theresu1.t?Morecustomer-centeredproducts,betteruserexperiencesandanincreasing1.ycompetitivemarketinwhichcompaniesthatdontinvestinUXbecomeextinct.CreategreatexperiencesUscrT
26、cstingisthefastcsandmostadvanceduserexperienceresearchp1.atformonthemarket.Wcenab1.eproductmanagers,UXresearchersanddesigners,anddigita1.executivestocreatebettercustomerexperiences.Morethan35.000companies1.everageUserTestingtodep1.oyactionab1.eCusioinerinsightsthroughout(hedesignanddeve1.opmentofprototypeswebsites,mobi1.eappsandmore.MOUrm1.800.903.9493XaIeY(SUyeKeZi悴Cnm
