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1、Bigtechwantstofindthenextbigopportunity,andouranalysisofdeals,patents,recruitmentandotheryardsticksshowsthatcashisflowingintoeverythingfromdriverlesscarstoquantumcomputing.Theshiftreflectsafearthatthelucrativefiefsofthe2010sarelosingrelevance,andthefactthattech,stitansareincreasinglymovingontoeachot
2、her,sdomains.Sotheyarealllookingtoswoopintonewterritory.Theyalsohaveaneyeonthehistoryoftechnology,whichislitteredwithonce-dominantfirmsthatwerebroughtdownnotbyregulators,butbymissingthenextbigthing.In1983IBMwasAmerica*smostprofitablefirmbuteightyearslaterwasloss-makingafterbotchingthemovefrommainfra
3、mestoPCs.TheMAAMAsspentthe2010sfortifyingcommandingpositions,inbusinesstoolsforMicrosoft,e-commerceforAmazon,socialmediaforMeta,andsoon.Thepandemichasboosteddemand,fromboredcouch-surferstostartupsinneedofcloudcomputing.Yetpastperformanceisnotindicativeoffutureresults,andnowallofthemarelimberingupfor
4、whatevercomesnext.Theproblemisthatnobodyknowswhatitwillbe.Butitwillprobablyinvolvenewphysicaldevicesthatwillsupersedethesmartphoneasthedominantmeansofconnectingpeopletoinformationandservices.Whoevermakessuchdeviceswillthereforecontrolaccesstousers.ThisexplainswhyAppleisplanningavirtual-realityheadse
5、ttocompetewithMeta,sOculusrangeandMicrosoft1sHoIoLens.Alphabet,AppleandAmazonhavealsoallplacedexpensivebetsonautonomouscars.Governments,rivalsandbillionsofcustomers,whoalreadyfearthesefirmsaretoopowerful,maybealarmedbyallthis.Oneviewisthatthecompanies,largecustomerbases,andcontrolofpoolsofdatawithwh
6、ichtotrainartificialintelligence,givethemaninsurmountableadvantage.Won,tthegiantsusethattosquashrivals?Vetallthesenewareaslookcompetitiveforthetimebeing.Globalstartupsraised$621bnofventurefundingin2021,farmorethanbigtechinvested.Andnewrivalshaveemergedwithunexpectedspeedinsomeareas,suchasTikTokinsoc
7、ialmedia.Investmentintechislinkedtorisingproductivity,andtheshareofcashflowsthetechgiantsarereinvestinghasalmostdoubledsinceadecadeago.Trustbusterswillstruggletopredictthetechnologiesoftomorrow.Whattheycandoisblockfirmsfromdoingdealsthatgivethemamonopolypositioninnewmarketstoday.Thatisnotyetadanger.
8、Iftoday,sgiantswanttospendbillionstryingtomoveintonewareas,sofarthereisnoreasontostopthem.Ql:Thesentence,thelucrativefiefsofthe2010sarelosingrelevanceshowsthattechgiantsareA. Readytoinvaderival,sdomainsB. Preparingforacash-strappedfutureC. WorriedaboutaforthcomingrecessionD. Upsettingbytheinnovative
9、technologyQ2:Accordingtothe2ndparagraph,techgiantsmaybekonckeddownbyA. TheimpactofunexpectedpandemicB. ThestressondealingwithregulationsC. TheneglectofpotentialtechnologicalthreatD. TheinabilitytomasteremergingtechnologiesQ3:BymentioningApple*splanning,theauthorintendstoA. Illsutratetheusefulnessofv
10、irtual-realityheadsetsB. SpotlightthecompetitionamongtechtitansC. IntroducetheconceptofnewphysicaldevicesD. Emphasizethesignificanceofuser1sadhesivenessQ4:TheauthorholdsthattechgiantswillnotmonoplizethemarketduetoA. Thedistributionofcustomer1sdataB. ThecompetitivenessoftheirrivalsC. ThealarmfromgovernmentalauthoritiesD. TheevolutionofartificialintelligenceQ5:Whatistheauthorrsattitudetowardstechgiant,smoveatthemoment?A. approvedB. contemptuousC. carefreeD. worrisome
