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1、Unit5BigBusiness1.essonAlinkB.1. produces,purchase,employs2. develops,ship,manage3. advertise,competeAudioTrack4-5-1Talk1Ourcompanyemploys100peoplefromthelocalarea.Ttdevelopsandproduceswoodenartwarewhichitsellsinoneofitsfivecitystores.Evenwithoutadvertisement,theproductsareverypopularandthestoresare
2、alwaysbusy.Customersoftencomedirectlytothestorestomakepurchases.*Talk2I,mtheProductMarketingManagerofourcompany.Weareworkingonamarketingplanatthemoment.Beforeanycontractsaresigned,therearealotofthingswehavetotakeintocarefulconsideration.Weshouldknow,forinstance,theneedsandpreferencesofconsumers,theb
3、estdistributionchannel,thegoverningrulesandregulationsconcerningthedistributionofproducts,andthepriceatwhichproductscanbesold.*Talk3Myemployerisaworld-Ieadinginformationandcommunicationstechnology(ICT)solutionsprovider.Thecompanysuppliesnetworkingandtelecommunicationsequipmentto45oftheworlds50larges
4、ttelecomoperators.Insuchacompetitivemarket,thecompanyhastoinnovatetostayahead.That,swhyitinvestsheavilyinresearchanddevelopment,thedepartment1workin.I,masenioranalystintheR&Ddivision.AudioTrack4-5-2/AudioTrack4-5-3Hemayhavebeenyourtypicalteenagerinmostways.Buthewasdifferentinoneparticularway:hestart
5、edhisownmagazine.Attheageof15hemanagedthemagazinecalledStudent.Itwaswrittenforandaboutyoungpeopleinschool.Hewasverybusy,butitwasaSatiSfyingjob.Hisnextbusinessventurewascompletelydifferent.Heandsomefriendsstartedamai1orderrecordcompany.Ttwasalsothesameyear,1970,whenhismusicdiscountstorewasopenedinEng
6、land.Itmadealotofmoney.Intheearly1990s,hesoldhissuccessfulmusicbusinessandusedthemoneyforanotherbusinessidea:anairlinecompany.Andso,VirginAirwaysLtd.wasborn.Tocompetewithotherairlines,hiscompanyofferedgoodpricestocustomers.TodayVirginisknownforitsexcellentservice.RichardBransonnowrunstheVirginGroup,
7、Ltd.Heemploys50,000peopleandinmanydifferentfields,suchasbookpublishing,financialservices,modeling,andevenbridalservices!NotbadforateenagerfromtheUKwhodreamedofeditinghisownmagazine!AName:RichardBransonCompany:VirginGroup,Ltd.B1,3,4,5,7,8arementioned.AudioTrack4-5-4/AudioTrack4-5-5Host:Welcomebackto“
8、YouSnooze,YouLose!,thebestgameshowontelevision!Thisisourfinalround.Letmeremindyouoftherules.Wewillshowanobjectforacoupleofseconds.It,Syourjobtoguesswhatitis.MichaelLindaAreyoureadytoplayMichael&Linda:Yes!Host:OK,then,let,splay“YouSnooze,YouLose!,Showusitemnumberone.Host:Yes,MichaelMichael:Iknowwhatt
9、heyare.They,recalledrtcams,andthey,reusedinmountainclimbing.Host:That,srightforonepoint!They,reusedtoholdclimbingropes.Allrightthen,here,soursecondobject.Yes,LindaLinda:IsitsomekindoftoolHost:Canyoubemorespecific1.inda:Idon,tknowatoolusedtofixsomekindofmachineHost:No,I,msorry.It,sanoseandearhairtrim
10、mer.Nextitemnumberthree.DoyouhaveanyideaTimeisup.Sincenooneguessed,I,11tellyoutheanswer.ThosearecalledHopiearcandles.1.inda:YousticktheminyourearsHost:That,sright.Theyareusedtocleanoutyourears.Theyalsohelptorelaxyou.Let,smoveontoitemnumberfour.Hereitis.Michael:That,sobvious.It,sacorkscrew.Youuseitto
11、openbottles.Host:Yes,that,scorrect!It,samini-travelcorkscrew.Youcanpackitinyoursuitcase.Oh,no!Youknowwhatthatmeans!We,reoutoftime.Michael,withtwocorrectanswers,youaretoday,swinner!Congratulations!Andbeforeweleave,letmeshowtheremainingobjects.Itemnumberfiveisaneggslicer.Itemnumbersixisatonguescraper-
12、makesuretouseitsothatyoudon,thavebadbreath!That,sallthetimewehavefortoday.Seeyounexttimeon“YouSnooze,You1.ose!”Goodbyeeverybody!B1. Objectsareshownforacoupleofsecondsandcontestantsmustguesswhattheyaretowinpoints.2. Thecamsandthecorkscrew.AudioTrack4-5-6/AudioTrack4-5-7MicrosoftCorporationMicrosoftCo
13、rporationisamultinationalcomputertechnologycorporationthatdevelops,manufactures,licenses,andsupportsawiderangeofsoftvareproductsforcomputingdevices.HeadquarteredinRedmond,Washington,USA,itsbestsellingflagshipproductsaretheMicrosoftWindowsoperatingsystemandtheMicrosoftOfficesuite.Microsoftshipsproduc
14、tstoEurope,Asia,andLatinAmerica.MicrosoftwasfoundedbyBillGatesandPaulAllenonApril4,1975.Inthemid-1980s,itrosetodominatethehomecomputeroperatingsystemmarketwithMS-DOS.Since1985,MicrosofthasreleasedanupgradinglineofWindowsoperatingsystemsfeaturingafriendlyuserinterface.Thelatestone,Windows7,wasrelease
15、dinOctober2009andhassold600millioncopiestodate.Amorepowerfulone,Windows8,istobereleasedinlate2012.Itisreportedthatthisproductcandeliverafastandfluidexperience,alongwithanewuserinterfacethatrespondsequallywelltotouchasitdoestokeyboardandmouse.Asonecommentatornotes,Microsoft,soriginalmissionwas“acompu
16、teroneverydeskandineveryhome,runningMicrosoftsoftware,“andnowitisagoalnearfulfillment.Microsoftalsomakesprofitsinothermarketssuchascomputerhardwareproductsandhomeentertainmentproducts.1. April4,19752. BillGatesandPaulAllen3. Redmond,Washington,UnitedStates4. Worldwide5. MicrosoftWindows,MicrosoftOff
17、ice,Computerhardwareproducts,homeentertainmentproductsAudio Track4-58Audio Track 4-59Adifferentkindofholiday:Shopless,livemore!Advertisingiseverywhere.It,sonracecarsandsubwaytrains,onT-shirtsandbillboards.Everyday,yousechundredsofads,andeachadvertiserwantsyoutobuytheirproduct.Butdowereallyneedallthe
18、seproductsAgroupinCanadasays“No.In1991,theystartedaneventcalledBuyNothingDay,toprotestagainstconsumerismandwaste.Everyyear,onthelastFridayinNovember,nooneshouldspendanymoneyfor24hours.Theeventhasspreadtoover15countriesaroundtheworld,includingJapan,Australia,andtheUnitedKingdom.IntheUnitedStates,BuyN
19、othingDaytakesplaceontheFridayaftertheThanksgivingholiday.Thisisusuallythebusiestdayoftheyearindepartmentstoresandshoppingmalls.Traditionally,it,sthefirstdayoftheChristmasshoppingseason,whenAmericansbuygiftsforfamilyandclosefriends.However,this“season“hasgrownlongereveryyear.NowsomestoresputuptheirC
20、hristmaswindowdisplaysinthemiddleofOctober,andAmericansarepressuredtobuygiftsforeveryoneoftheirrelatives,foralloftheircoworkers,andforeveryonetheydobusinesswith.Manypeoplefeelthattheyareforgettingtherealsignificanceoftheholidays,becausecompaniesjustwantthemtospendmoremoney.Ofcourse,BuyNothingDaysupp
21、ortersdon,twanttochangejustoneday.Theywantthechangetocontinueallyear.Butifwetakeabreakfromshoppingononeday,wecanstartthinkingaboutwhatwereallyneedinlife.MichaelSmith,BritishorganizerofBuyNothingDay,says:Ourmessageisclear:Shopless,livemore!,A1. departmentstores,shoppingmalls2. putuptheirChristmaswind
22、ow,displays3. companiesjustwantthemtospendmoremoney4. wecanstartthinkingaboutwhatwereallyneedinlifeB1. ByNothingDay2. TheyShOUldntspendanymoneyfor24hours.3. Inover15countries.4. Canada.5. TheChristmasshoppingseasonstarts.6. Peopleareforgettingtherealmeaningoftheholidays.7. People,sideasaboutshopping
23、.AudioTrack4-5-10/AudioTrack4-5-11AdornoadIsadvertisingreallynecessaryBillionsofdollarsarespentoniteveryyear,soitmustbeimportant.Afterall,it,sabusyworld.Youhavetoadvertise,sellproducts,andmakemoney!Noteverycompanythinksthatway.TheNO-ADcompany(no-ad“standsformnotadvertised)avoidsbigadvertisingcampaig
24、ns.Thecompanywasstartedin1960andissuccessfultoday.Theirproductsarestillaffordablebecausethecompanysavesmoneyonadvertising.Theyalsousetheirsavingstosupportadrugandalcoholawarenessprogramtoeducatehighschoolstudents.NO-ADseiIsbywordofmouth,Word-of-mouthadvertising,happenswhenapersontellsanotherpersonab
25、outagoodexperiencewithaproductorservice.Thatsecondpersonthentellsanotherfriend,familymember,orcolleague.Andsoachainofinformationiscreated.Typically,advertiserstalkabouthowgoodtheirproductis.Althoughtheysaythingslike,“Studiesshowthatourproductisthebest,“oriiEveryonelovesthisproduct,mitcansoundinsince
26、reorunconvincing.It,Smuchmorebelievabletohearaboutaproductfromsomeonewhodidnotmakeit.Ourfriends,opinionsareveryimportanttous,sowcoftenlistentotheiradviceaboutaproduct.Word-of-mouthadvertisinghasotheradvantages,too.It,scost-effective(afterall,it,sfree)andacompanydoesn,thavetocreateacomplexbusinesspla
27、ntodoit.Hereissomeadviceforsmallbusinessaboutword-of-mouthadvertising:Bepreparedtotalkaboutyourcompanyatanytime.Youneverknowwhoyouwillmeet.Alwayscarrybusinesscards. Onlysaypositivethingsaboutyourcompany.Don,tsaynegativethingsaboutyourcompany. Helpothercompaniesbyreferringpeopletothem.Themoreyouhelpo
28、thers,themoregoodfortunewillcomebacktoyou.B1. toomuch2. 1960,affordable,advertising,educatehighschlstudents3. necessary4. 1)talkaboutthecompanyatanytime2) saypositivethingsaboutthecompany3) referringpeopletothema) It,scost-effective.It,Smuchmorebelievable.Thecompanydoesn,thavetocreateacomplexbusines
29、splantoadvertiseproducts.b) Itcansoundinsincereorunconvincing.Speaking&CommunicationAudioTrack4-5-12Noun:Hegavemeabeautifulpresent.Verb:TomorrowIwillpresentmyideastotheboardofdirectors.AudioTrack4-5-131. a.Ibuymyproduceatthemarket.b.WeproducestereosandCDplayers.2. a.Noonebuysrecordsanymore.b.Iliketo
30、recordmyvoiceandlistentoit.3. a.1cantdeliveritwithoutanaddress.b.Youneedtoaddresstheenvelope.AudioTrack4-5T4Host:So,welcometoourshow.Whydon,tyoutellourlistenerswhoyouareandwhatyoudo.Woman:MynameisBcverlySmith.ImtheCEOforTalkBackCommunications.Host:CanyoutellusaboutyourcompanyWoman:Certainly.Ourcompa
31、nywasfoundedin1995.We,rebasedinNewYorkCity.Wehaveabout10,000employeesworldwide.Host:WhatdoesyourcompanydoWoman:Wedobusinessinalargenumberoffields,suchastelecommunicationsandcomputers.Ourmainareaofbusinessisnewcellphonetechnology.Host:Ihearyourcompanyisdoingquitewell.Woman:Well,wemadeoverfivemilliond
32、ollarsprofitlastyear.Expertssayourcompanywillgrowbyupto10%nextyear.AudioTrack4-5-15Conversation1:What,sthenameofyourcompanyB:It,scalledMoonlights.A: CanyoutellusaboutyourcompanyB: Certainly.Ourcompanywasfoundedin1999.We,rebasedinSeattle.Wehaveover5,000employees.A: WhatdoesyourcompanydoB: Moonlightsp
33、roducesandsellsbottledcoffeedrinks.Wealsopurchasecoffeefromfarmersandsellitinourstores.Moonlightshasover3,000storesworldwide.A: Ihearyourcompanyisgrowing.B: Well,wemadeapproximately100milliondollarsinprofitlastyear.Expertssayourcompanywillgrowbyupto10percentnextyear.Conversation2A: What,sthenameofyo
34、urcompanyB: It,scalledWasedosoft.:CanyoutellusaboutyourcompanyB:Certainly.Ourcompanywasfoundedin2001.We,rebasedinTokyo.Wehaveover12,OOOemployees.A: WhatdoesyourcompanydoB: Wasedosoftproducesmillionsofcomputergamesandshipsthemtomanycountries.Wealsopurchasecomputergamesfromfreelancersandselltheminours
35、tores.Wasedosofthasover4,000storesworldwide.A: Ihearyourcompanyisgrowing.B: Well,wemadeapproximatelybilliondollarsinprofitlastyear.Expertssayourcompanywillgrowbyupto15percentnextyear.AudioTrack4-5-16HistoryofYahoo!Thiscompanywasoriginallystartedasahobbybytwostudentsin1994.InthebeginningitwascalleduJ
36、erryandDavidsGuidetotheWorldWideWeb.”Theirproductwasplacedontwocomputers.Thecomputerswerenamedaftertwosumowrestlers.Thecompanygrewquickly.Manystorieswerebroadcastaboutitinthe1990s.Yahoo!TodayThiscompany,sInternetdestinationisvisitedbymillionsofpeopleworldwide.Itisusedtofindinformation.Freee-mailserv
37、icesareoffered,too.Mostofitsprofitisprovidedbyadvertising.ItsmainofficesarefoundinCalifornia.HistoryofYah!ahobby,students,JerryandDavid,sGuide,computers,grewquicklyYahootodayInternet,millionsof,information,e-mailservices,profit1.essonBPartI1.A15dfbic6-10jehagBflyers,smoothie,brochurespart21previewc1
38、-5fijcb6-10daeghVideoCourseVideoTrack4-5-1Catherine:I,malawyerandthecompanyIworkfor,wehelppeopleinthecityumgetassistanceinalotofdifferentways.Wehelpthemgethousing,food,shelterGian:Mycompanyisamanagementconsultingfirm.Wedoeducationforexecutives.ImakebrochuresthatIsendouttomanyexecutivesthroughouttheU
39、nitedStates.Weinvitethosepeopletocometoourtrainings.Kevin:MyfriendsandIfoundedasmoothiebusinessbackincollege.Weadvertisebywordofmouthandwealsohandoutflyerstostudentsoncampus.Malinda:ThecompanythatIworkforemploysaboutthirtypeople.Wedoalotofthingssothatotherpeoplewillknowthekindsofworkthatwedo.Wetalkt
40、oreporterstotrytogetarticlesinthenewspaper,andwetakelotsofphotographs.Calum:Formyumclasses1hadtostudyacompany.AndIchoseacompanythatproducesadvertisements.Theadvertsareusuallyquitecomplex,buttheyalsohavetobeeasytoremember.David:Myfriend,sdadsbusinessisajanitorialservice.Andbusinessescal1himandhehaspe
41、oplecomeinandcleanthebuilding,afterhours.Thebusinessissuccessfulbecausehe,saveryhardworker.VideoTrack4-5-2Gian:Mycompanyisamanagementconsultingfirm.Wedoeducationforexecutives.ImakebrochuresthatIsendouttomanyexecutivesthroughouttheUnitedStates.Weinvitethosepeopletocometoourtrainings.Kevin:Myfriendsan
42、dIfoundedasmoothiebusinessbackincollege.Weadvertisebywordofmouthandwealsohandoutflyerstostudentsoncampus.David:Myfriend,sdadsbusinessisajanitorialservice.Andbusinessescallhimandhehaspeoplecomeinandcleanthebuilding,afterhours.Thebusinessissuccessfulbecausehe,saveryhardworker.B1. doeducationforexecuti
43、ve2. sendoutto3. invitethosepeopletocometoourtrainings4. smoothiebusinessbackincollege5. wordofmouth6. handoutflyers7. janitorialservice8. hehaspeoplecomeinandcleanthebuilding,afterhoursVi加oTraCk4-5-3Takeshi:BythewayMike,thanksalotforhelpingmeoutwiththis.Ican,tbelieveTaragotsick!Andonthedayofmyfirst
44、realcommercialshoot.CanyoubelieveitMike:Don,tworryaboutit.It,sgoingtobegreatespeciallysinceyouhaveaiilovelyassistant,likeme.Takeshi:Rightthere,thatshoulddoit.GotyoursignsMike:Check!Takeshi:ReadyMr.Howard(Mr.Howardnods)AndrollingOKwFurnitureShowroom,commercial-takeone.Mr.Howard:Hellothere!MynameisJoh
45、nHoward,presidentofFurnitureShowroom,andImheretotellyouwhywe,reoneofthemostsuccessfulfurniturestoresaround.Thekeystooursuccessareexcellentquality,greatdesign,andaffordableprices.AndwhoarethesekeysforWhyforyouourcustomers!Andthat,swhyI,mheretodaytoshowyousomeofourpremierpieces.Likethissleekandstylish
46、loungechair.Allourloungersarecoveredin100%genuineleather,andbuiltwithsolidsteel-frameconstruction.Takealookatthattalkaboutwell-made.OrtakealookatthisSuperSleeperSofawhyit,soneofthemostcomfortablesofasyou,11everlayyourheadon!It,strue!Seeforyourself!(Mikeliesdownonsofa)Youknow,folks,FurnitureShowroomi
47、snotoneofthoseflyby-nightoperations-“heretoday,gonetomorrow.Ourcompanywasfoundedin1982withonlythreehard-workingemployees:mywife,myson,andme.HereatFurnitureShowroom,wereallyprideourselvesingivingyouthebestproductattherightprice!SocomeondowntoFurnitureShowroomandtakealookatour(interruptedbyMike,ssnore
48、)Tara:Hey,whathappenedtothatTVcommercialTheoneIcouldn,tdobecauseIwassickTakeshi:YoumeantheonewhereMikefellasleeponmyfirstpayingclientIjustsentinthetapelastweek.Whowhoknowswhat,11happen.Mike:Look,1said1wassorry.PlusthatcouchwasreallycomfortableTakeshi:(phonerings)HelloThisis.Oh,hello,Mr.Howard!Yeahuh-huhOKgreat!Thankyou!Tara:WellTakeshi:Theylovedit.Theyjustbookedmeforanotherfivecommercials!Mr.Howardsaidthatthebigguywhofellasleeponthecouchwasthebestpart!Mike:Well,youkno
